The Dog Marketing Blog

I found a report online from the financial analysis company William Blair on veterinarian attitudes regarding the future of their business and how that impacts the outlook for major pharmaceutical companies. In general, they found that spending on pets is less affected by fluctuations in the economy than other categories and veterinarians were cautiously optimistic about pet owner spending for 2008. They expect revenue to increase most from increased diagnostic testing, which the report points out is due to increased availability of testing, need to monitor pet’s vital signs when they are on some prescription drugs, and increased interest in specialty practices which typically do more testing. They also noted a trend toward larger veterinary practices which is expected to continue. The report is almost 60 pages long and they’ll send you a copy in pdf format at no charge if you ask.

It’s about time I did some posting. Amazing how being employed and pursuing multiple awards and titles on three dogs simultaneously can interfere with my attention to this blog, which has lately been limited to attending to an amazing number of spam comments.

I can’t quite remember how I stumbled into this, I’m pretty sure I first found either an automotive or web analytics collection of blogs on Alltop. They do a great job of aggregating the top blogs in a given subject area, not just based on volume but also with an intent of finding less visited gems. I haven’t visited EVERYTHING in this collection yet but they include blogs from people who cook for pets, pet owner advocates, veterinarians and animal rightists. A very interesting cross section of the world of people who care about pets and issues affecting pets.