The Dog Marketing Blog

I had an interesting conversation this morning with Andrea Lane, head of the American Kennel Club’s Public Education department.  I recently inherited responsibility for the Progressive Dog Club of Wayne County’s website after the untimely passing of our webmaster.  With all I’ve learned recently about search engine optimization that I’ve been putting into practice on my personal and breed club websites, I think I can greatly improve the performance of this all breed club site as well. I asked Andrea if she could recommend any sites that I could refer to as truly best practice examples. She told me she had looked at a lot of parent club sites recently as she was working on updating the AKC breed identification guide, but had not really done a study of all breed club sites. In general she finds the parent club sites of greater quality, but some of the largest all breed clubs and clusters do an excellent job. I know we had looked at all the Michigan all breed club sites before we launched the Progressive site, and they did vary quite a bit in scope and content freshness. Andrea strongly recommended including some of the AKC’s downloadable education content in the site and focusing on teaching people what to expect at a dog show and stimulating their interest in joining the ranks of dog club supporters and event participants.