Purina launches Chef Michael’s dog food
MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year. Curiously, I could find no mention of the product on the Purina website, although the product is apparently available at PetSmart as well as online retailer PetFoodDirect now. The product names all include the word “flavor” which means that the Association of American Feed Control Officers (AAFCO) does not require a specific amount of that ingredient, but just enough to be detected.
MRM creates Unforgettable Tail for Chef Michael | Dog Marketing said,
June 24, 2009 @ 3:52 pm
[...] high price point. I did see Chef Michael’s in online and big box pet store e-store listings earlier this year when the agency selection was announced, prior to the brand showing up on Purina’s own [...]