Dog Food Development via Social Media
Snausages Breakfast Bites
Advertising Age reports on the Interactive Advertising Bureau’s Social Media conference with a clip showing Forrester’s Josh Bernoff discussing the research that DelMonte did amongst their I Love My Dog online community to develop Snausages Breakfast Bites. The parallels between canine and human product marketing are so clear (who buys the dog food?) Here we have a product which in my opinion, is a treat of questionable nutritional value promoted as a healthy breakfast food through the inclusion of calcium and antioxidants. Now I think additional antioxidants are a good thing, but most dog foods already are balanced in terms of vitamins and adding calcium alone is not a great idea, especially for large breed puppies.
Daily News About Food : A few links about Food - Thursday, 28 May 2009 18:29 said,
May 28, 2009 @ 9:30 pm
[...] Dog Food Development via Social Media [...]
Breakfast Bars for Dogs: Grrr-nola | Dog Marketing said,
August 4, 2009 @ 9:48 am
[...] like a natural extension of the humanization of pet foods and this is the second product I’ve blogged about targeted specifically as a breakfast product for pets. Of course dog biscuits, which have [...]