The Future of Immunity Claims for Dog Food?
Cocoa Krispies with Immunity Claim
This article isn’t directly about dog food, but may give the industry some food for thought. USATODAY recently reported on comments critical of Kellogg’s for labelling Cocoa Krispies cereal with a claim that the cereal boosts immunity.  If you do a Google search on dog food and immunity, over 150,00 results appear, including links to specific dog foods, supplements, and sites discussing canine nutrition. Although I can certainly believe that a complete and balanced dog food is a more credible source of immunity boosting ingredients than a chocolate flavored breakfast cereal, this uproar does raise the question of what magnitude of proof might be required to make these claims in the future.
Iams ProHealth Prebiotics marketing | The Dog Marketing Blog said,
March 10, 2010 @ 10:38 pm
[...] These products show the increasing interest in nutraceuticals in human nutrition, which has spilled over into the nutritional interests for our pets. I found the Iams website very carefully worded in its description of the benefits of these products, avoiding any outright health claims. [...]