Petfood Industry reported on another entrant in the dog beverage category. Dogdration is the brainchild of Colorado State University student Brian Fate who felt his dog needed to replace electrolytes after vigorous exercise. The Rocky Mountain Collegian recently featured a story on Brian and his company. The product is available online and in a limited number of retail locations. At nearly $4 for a 20 oz bottle and $36 for a case of 12 this is clearly a premium product (I’d bet my dogs would drink Gatorade for a lot less!) Marketing efforts are well steeped in social media; Dogdration has Facebook , YouTube and Twitter accounts and Brian Fate’s Linkedin and MySpace profiles mention he is founder of the company. Dogdration has even hired professional blog writers to help with marketing efforts.
I’m not certain that dogs need beverages more complicated than water, but this product appears better researched than most. Brian’s passion for exercise and concern for his dog is reflected in Dogdration, while some of the other entrants seem purely opportunistic. I will continue to watch this emerging product category with interest.
Aqua Pure Breed started following me on Twitter, introducing me to another entry in the bottled water for dogs category. This product offers innovative user-friendly packaging; it comes in a wide-mouthed plastic bottle that serves as a bowl. In addition to plain spring water, Aqua Pure Breed comes in two enhanced varieties, one for joint support and one claiming to support healthy skin and coat. The only package size now available is 8 ounces, and the plain variety comes with either a pink or blue top.
The company website has a retailer finder which wouldn’t function for me, but their Facebook page has announcements of new retailers, most of which are in the company’s home state of California. Home delivery of 48 bottle cases of Aqua Pure Breed is available for $59.95.
The company website notes product launch in spring 2008, but other materials note that the product became available at retail in the summer of 2009. Their Twitter and Facebook streams mention high-profile dog events, like the AKC Invitational shows taking place this weekend in Long Beach. The company has also publishes the Active Dog Guide which identifies dog-friendly places in several US locations and it actively encourages people to includes their dogs in more activities and businesses to become more dog friendly toward both their employees and guests.
What I like about this product is the packaging, which eliminates the need to take a separate bowl when traveling with your dog. I might argue that 8 ounces may not be adequate for every dog, so I would hope to see larger bottles offered in the future. Aqua Pure Breed promotes the bottles as disposable; they are recyclable as well. No mention was made as to whether the products are approved for human consumption.
I’ve seen dog sport drinks, dog beer, and now I’ve discovered a bottled spring water marketed especially for dogs. Sport Dog water, which launched in 2007 is available for order online through the Thirstmonger site and also has distribution in the Eastern US through Royal Pet Supplies. This bottled spring water meets all FDA regulations for human consumption, so owners can share a swig with their pet. At $7.99 for 24 half liter bottles pricing is in line with the retail prices of name brand bottled waters, but well above the weekly specials on water at my local Kroger store, especially if you add in (for my location) $7.95 to ship it to Michigan. A bit of a silly product, in my opinion, but a healthy choice for dogs – and their owners.