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	<title>The Dog Marketing Blog &#187; dog health care</title>
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	<link>http://cleoparker.com/dogmarketing</link>
	<description>Discussion of marketing of products for dogs and dog owners</description>
	<lastBuildDate>Mon, 26 Jul 2010 19:38:40 +0000</lastBuildDate>
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		<title>PetsMart and GNC create line of pet supplements</title>
		<link>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/#comments</comments>
		<pubDate>Sun, 16 May 2010 20:47:23 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[GNC]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[humanization]]></category>
		<category><![CDATA[petsmart]]></category>
		<category><![CDATA[supplements]]></category>
		<category><![CDATA[vitamins]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=750</guid>
		<description><![CDATA[PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website.  The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends.  Vitamin and supplement usage is increasing for humans,  [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Low calorie dog food study reveals problems</title>
		<link>http://cleoparker.com/dogmarketing/2010/02/06/low-calorie-dog-food-study-reveals-problems/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/02/06/low-calorie-dog-food-study-reveals-problems/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 16:50:40 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[diet dog food]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[labelling]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=644</guid>
		<description><![CDATA[A veterinary study reported on dogchannel.com found that dog foods labelled low-calorie had inconsistent labeling and feeding recommendations.  Content analysis showed that the food in the container  did not always match package claims. Cummings School of Veterinary Medicine at Tufts University did an analysis of  44 different dog foods with labels indicating they would support [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pet Industry Overview from Pet Food Forum</title>
		<link>http://cleoparker.com/dogmarketing/2009/07/20/pet-industry-overview-from-pet-food-forum/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/07/20/pet-industry-overview-from-pet-food-forum/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 21:46:21 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog statistics]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[packaged facts]]></category>
		<category><![CDATA[pet food]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=381</guid>
		<description><![CDATA[The July issue of Petfood Industry magazine includes an article titled &#8220;Business is Barking&#8221; which summarizes Packaged Facts presentation from the 2009 Pet Food Forum.  Although I have to call Packaged Facts out on their creative cropping of the Y axis on a few charts for dramatic effect, the overall message is positive for the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Packaged Facts Pet Care Services Report</title>
		<link>http://cleoparker.com/dogmarketing/2009/07/09/packaged-facts-pet-care-services-report/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/07/09/packaged-facts-pet-care-services-report/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 22:45:00 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog grooming]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[packaged facts]]></category>
		<category><![CDATA[pet services]]></category>
		<category><![CDATA[veterinary]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=365</guid>
		<description><![CDATA[Packaged Facts recently released the 3rd edition of its Pet Care Services in the US report. I haven&#8217;t seen any online summaries of the report yet, but I could glean a few insights from the table of contents available online.  Total expenditures on pet care services in 2008 reached $23 Billion, hitting a 10 year [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dogtime Media&#8217;s Save-a-Dog Facebook app</title>
		<link>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 18:14:09 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dog breeds]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[dogtime]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frontline]]></category>
		<category><![CDATA[rescuegroups.org]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=351</guid>
		<description><![CDATA[MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet Industry Resilience</title>
		<link>http://cleoparker.com/dogmarketing/2009/06/21/pet-industry-resilience/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/06/21/pet-industry-resilience/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 01:05:06 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[all about feed]]></category>
		<category><![CDATA[ibisworld]]></category>
		<category><![CDATA[pet food]]></category>
		<category><![CDATA[pet ownership]]></category>
		<category><![CDATA[pet stores]]></category>
		<category><![CDATA[vetrinarians]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=344</guid>
		<description><![CDATA[The animal feed industry website All About Feed reports on research published by IBISworld which  confirms the continued growth of the pet industry; several of these trends have been noted in the Dog Marketing blog previously. Veterinary services are growing fastest, with a trend toward continued specialization; increased owner awareness of these specialties further drives [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/06/21/pet-industry-resilience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mars launches vegetarian dog food</title>
		<link>http://cleoparker.com/dogmarketing/2009/05/05/mars-launches-vegetarian-dog-food/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/05/05/mars-launches-vegetarian-dog-food/#comments</comments>
		<pubDate>Wed, 06 May 2009 01:02:32 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[indian dog food]]></category>
		<category><![CDATA[mars pedigree]]></category>
		<category><![CDATA[vegetarian]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=293</guid>
		<description><![CDATA[Pet Food Industry News reports that Mars&#8217; Pedigree brand will launch vegetarian dog food in India. These products are meant to appeal to vegetarian owners, and according to an article in MyDigitalLifeFC, more than half of all Indian dog owners would prefer to feed vegetarian. Although we tend to think of dogs as carnivores, they [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/05/05/mars-launches-vegetarian-dog-food/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Packaged Facts at the Petfood Forum</title>
		<link>http://cleoparker.com/dogmarketing/2009/04/14/packaged-facts-at-the-petfood-forum/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/04/14/packaged-facts-at-the-petfood-forum/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 22:10:06 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog science]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[packaged facts]]></category>
		<category><![CDATA[petfood]]></category>
		<category><![CDATA[Petfood Forum]]></category>
		<category><![CDATA[petfood marketing]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=270</guid>
		<description><![CDATA[I got an email today from Packaged Facts announcing that one of their analysts, David Lummis, will be presenting at the Petfood Forum next week in Chicago.  His topics will include the increased involvement of celebrities in pet food marketing (Rachel Ray, Cesar Milan), the influence of online marketing, and the trend toward organic/natural pet [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/04/14/packaged-facts-at-the-petfood-forum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Fun with Purina</title>
		<link>http://cleoparker.com/dogmarketing/2009/03/24/facebook-fun-with-purina/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/03/24/facebook-fun-with-purina/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 21:13:47 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog shows]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[Beggin Strips]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Oddcast]]></category>
		<category><![CDATA[purina]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=253</guid>
		<description><![CDATA[MediaPost reports that Purina and Oddcast have developed an application called Beggin Time which allows people to place themselves and a pet in a dance video which can in turn be emailed or &#8220;go viral&#8221; as we marketing folks like to say. The article refers to it as a Facebook app, but I could only [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/03/24/facebook-fun-with-purina/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet-ernity Leave at Virgin Mobile Australia</title>
		<link>http://cleoparker.com/dogmarketing/2009/02/02/pet-ernity-leave-at-virgin-mobile-australia/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/02/02/pet-ernity-leave-at-virgin-mobile-australia/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 20:06:25 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog health care]]></category>
		<category><![CDATA[HR policies]]></category>
		<category><![CDATA[new puppy leave]]></category>
		<category><![CDATA[Virgin Mobile]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=113</guid>
		<description><![CDATA[In a move that I suspect might have dog breeders applying in droves, Virgin Mobile in Australia announced a policy allowing employees 5 days of paid leave when they acquire a new dog or cat under 10 weeks of age.  No mention of whether someone with newborn puppies or kittens is covered, but it sure [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/02/02/pet-ernity-leave-at-virgin-mobile-australia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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