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	<title>The Dog Marketing Blog &#187; dog rescue</title>
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	<link>http://cleoparker.com/dogmarketing</link>
	<description>Discussion of marketing of products for dogs and dog owners</description>
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		<title>Canton Paws in the Park Event</title>
		<link>http://cleoparker.com/dogmarketing/2010/08/30/canton-paws-in-the-park-event/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/08/30/canton-paws-in-the-park-event/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 00:42:19 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog grooming]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[beer bones]]></category>
		<category><![CDATA[choobee]]></category>
		<category><![CDATA[dog beds]]></category>
		<category><![CDATA[dog event]]></category>
		<category><![CDATA[dog products]]></category>
		<category><![CDATA[mobile dog grooming]]></category>
		<category><![CDATA[rescue]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=796</guid>
		<description><![CDATA[This past Sunday I attended the Paws in the Park event at Canton Heritage Park in Canton Michigan.  This was the second of a two-day event celebrating pets  sponsored by Paws in the Park USA and the Humane Society of Huron Valley along with other local businesses.  There were exhibitions and spectator participation events scheduled [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Walmart expands ASPCA partnership</title>
		<link>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 02:17:12 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[aspca]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[lend a paw]]></category>
		<category><![CDATA[pet fair]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=731</guid>
		<description><![CDATA[Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Shelters adopt social media</title>
		<link>http://cleoparker.com/dogmarketing/2010/01/06/shelters-adopt-social-media/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/01/06/shelters-adopt-social-media/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 00:59:43 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[animal shelters]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[minneapolis]]></category>
		<category><![CDATA[rescue]]></category>
		<category><![CDATA[st paul. twitter]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=597</guid>
		<description><![CDATA[The Pioneer Press reports on TwinCities.com about Minneapolis-St.Paul area animal shelters use of social media to publicize and place rescued pets. They discuss the social media strategies of the Animal Ark, Animal Humane Society, and the Minnesota Valley Humane Society All three organizations have established both Twitter and Facebook accounts. The AHS also has a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Halo sponsors iPhone app for Freekibble.com</title>
		<link>http://cleoparker.com/dogmarketing/2009/12/08/halo-sponsors-iphone-app-for-freekibble-com/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/12/08/halo-sponsors-iphone-app-for-freekibble-com/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 23:05:35 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Canidae]]></category>
		<category><![CDATA[castor and pollux]]></category>
		<category><![CDATA[freekibble]]></category>
		<category><![CDATA[halo]]></category>
		<category><![CDATA[iphone app]]></category>
		<category><![CDATA[mimi ausland]]></category>
		<category><![CDATA[petfood donations]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=540</guid>
		<description><![CDATA[Petfood Industry reported that Halo pets has signed on as a sponsor for Freekibble.com&#8217;s  iPhone app, Kibble Katch.  Freekibble donates 10 pieces of kibble for each click on a trivia game on their site.  The food is donated by corporate  sponsors which manufacture premium natural  petfoods, including Castor &#38; Pollux and Canidae on the Freekibble [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/12/08/halo-sponsors-iphone-app-for-freekibble-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Purina&#8217;s Rally to Rescue sponsors contest</title>
		<link>http://cleoparker.com/dogmarketing/2009/08/19/purinas-rally-to-rescue-sponsors-contest/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/08/19/purinas-rally-to-rescue-sponsors-contest/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 19:26:56 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog shows]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[pro plan]]></category>
		<category><![CDATA[purina]]></category>
		<category><![CDATA[rally to rescue]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=404</guid>
		<description><![CDATA[MediaPost reports that Purina&#8217;s Pro Plan brand is sponsoring a contest where consumers can win pet food coupons while voting to select which rescued pet and its owner will win a trip to the National Dog Show as well as a food donation to the shelter that adopted out that pet. The Rally to Rescue [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/08/19/purinas-rally-to-rescue-sponsors-contest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pedigree&#8217;s German adoption drive</title>
		<link>http://cleoparker.com/dogmarketing/2009/07/21/pedigrees-german-adoption-drive/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/07/21/pedigrees-german-adoption-drive/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 14:08:58 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mars]]></category>
		<category><![CDATA[pedigree]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=384</guid>
		<description><![CDATA[CMD Global profiles a campaign by Pedigree in Germany which launched in 2008 to raise brand awareness and sales when Pedigree found its products trapped in a stagnant mid-market position.  Growth areas in the industry were in value priced store brands and at the premium end of the market.   Pedigree&#8217;s strategy leveraged the dog-owning public&#8217;s [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/07/21/pedigrees-german-adoption-drive/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dogtime Media&#8217;s Save-a-Dog Facebook app</title>
		<link>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 18:14:09 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dog breeds]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dogtime]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frontline]]></category>
		<category><![CDATA[rescuegroups.org]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=351</guid>
		<description><![CDATA[MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet Industry Resilience</title>
		<link>http://cleoparker.com/dogmarketing/2009/06/21/pet-industry-resilience/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/06/21/pet-industry-resilience/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 01:05:06 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[all about feed]]></category>
		<category><![CDATA[ibisworld]]></category>
		<category><![CDATA[pet food]]></category>
		<category><![CDATA[pet ownership]]></category>
		<category><![CDATA[pet stores]]></category>
		<category><![CDATA[vetrinarians]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=344</guid>
		<description><![CDATA[The animal feed industry website All About Feed reports on research published by IBISworld which  confirms the continued growth of the pet industry; several of these trends have been noted in the Dog Marketing blog previously. Veterinary services are growing fastest, with a trend toward continued specialization; increased owner awareness of these specialties further drives [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/06/21/pet-industry-resilience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One Nation Under Dog</title>
		<link>http://cleoparker.com/dogmarketing/2009/04/03/one-nation-under-dog/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/04/03/one-nation-under-dog/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 18:55:08 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog statistics]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[luxury good]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[American Pet Products Association]]></category>
		<category><![CDATA[dog marketing]]></category>
		<category><![CDATA[Fresh Air]]></category>
		<category><![CDATA[Michael Schaffer]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=262</guid>
		<description><![CDATA[NPR&#8217;s  Fresh Air this week featured an interview with Michael Schaffer, author of One Nation Under Dog, a book about consumer dog culture seen through the eyes of a journalist and first time dog owner.  At this point I&#8217;ve listened to the interview and just started reading the book, but it chronicles the decision of [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/04/03/one-nation-under-dog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subaru teams with ASPCA</title>
		<link>http://cleoparker.com/dogmarketing/2009/03/30/subaru-teams-with-aspca/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/03/30/subaru-teams-with-aspca/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 20:00:57 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[dog travel]]></category>
		<category><![CDATA[aspca]]></category>
		<category><![CDATA[clorox]]></category>
		<category><![CDATA[dogpile]]></category>
		<category><![CDATA[mission orange]]></category>
		<category><![CDATA[subaru]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=258</guid>
		<description><![CDATA[MediaPost reports that Subaru is sponsoring the American Society for the Prevention of Cruelty to Animals (ASPCA) Prevention of Cruelty to Animals month in April. The car brand joins Dogpile.com and Clorox (Fresh Step) as sponsoring a number of events across the USA to support the ASPCA&#8217;s Mission: Orange. Mission Orange targets specific communities to [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/03/30/subaru-teams-with-aspca/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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