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	<title>The Dog Marketing Blog &#187; dogs in social media</title>
	<atom:link href="http://cleoparker.com/dogmarketing/category/dogs-in-social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://cleoparker.com/dogmarketing</link>
	<description>Discussion of marketing of products for dogs and dog owners</description>
	<lastBuildDate>Mon, 26 Jul 2010 19:38:40 +0000</lastBuildDate>
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		<title>Dogdration dog sports beverage</title>
		<link>http://cleoparker.com/dogmarketing/2010/05/25/dogdration-dog-sports-beverage/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/05/25/dogdration-dog-sports-beverage/#comments</comments>
		<pubDate>Wed, 26 May 2010 02:59:25 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog beverages]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[dogdration]]></category>
		<category><![CDATA[petfood]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sports drink]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=758</guid>
		<description><![CDATA[Petfood Industry reported on another entrant in the dog beverage category. Dogdration is the brainchild of  Colorado State University student Brian Fate who felt his dog needed to replace electrolytes after vigorous exercise.  The Rocky Mountain Collegian recently featured  a story on Brian and his company. The product is available online and in a limited [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/05/25/dogdration-dog-sports-beverage/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Walmart expands ASPCA partnership</title>
		<link>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 02:17:12 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[aspca]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[lend a paw]]></category>
		<category><![CDATA[pet fair]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=731</guid>
		<description><![CDATA[Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Del Monte Brands Sponsor Pet Blogger Event</title>
		<link>http://cleoparker.com/dogmarketing/2010/03/21/mediapost-publications-del-monte-brands-sponsor-pet-bloggers-event-03172010/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/03/21/mediapost-publications-del-monte-brands-sponsor-pet-bloggers-event-03172010/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 16:02:49 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[blogpaws]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[del monte]]></category>
		<category><![CDATA[kibbles n bits]]></category>
		<category><![CDATA[meow mix]]></category>
		<category><![CDATA[pet blogs]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=707</guid>
		<description><![CDATA[MediaPost reported on DelMonte&#8217;s sponsorship of a pet blogger conference, BlogPaws,  April 9-10, 2010 in Columbus Ohio.  The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte&#8217;s Meow Mix cat food and Kibbles &#8216;n Bits dog food are the presenting  sponsors, and are joined by a [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/03/21/mediapost-publications-del-monte-brands-sponsor-pet-bloggers-event-03172010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fetching Tags Custom Dog Tags</title>
		<link>http://cleoparker.com/dogmarketing/2010/02/28/fetching-tags-custom-dog-tags/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/02/28/fetching-tags-custom-dog-tags/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 02:53:05 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[luxury good]]></category>
		<category><![CDATA[bull terrier]]></category>
		<category><![CDATA[dog tags]]></category>
		<category><![CDATA[fetching tags]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=674</guid>
		<description><![CDATA[I&#8217;ll admit being a sucker for marketing featuring photos of Bull Terriers! I found  Fetching Tags through their social media outreach on Twitter. The company sells premium custom dog tags, made of brushed aluminum. While lacking a bit in the amount of information they contain compared to other, more practical tags like those from Boomerang [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/02/28/fetching-tags-custom-dog-tags/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Puppy Tweets from Mattel</title>
		<link>http://cleoparker.com/dogmarketing/2010/02/11/puppy-tweets-from-mattel/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/02/11/puppy-tweets-from-mattel/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 01:26:38 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[luxury good]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[puppy tweets]]></category>
		<category><![CDATA[toy fair]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=676</guid>
		<description><![CDATA[An alert on the Eurodogtraining blog led me to news of a new product announcement from Mattel: Puppy Tweets, a device that allows your dog to send tweets via a collar tag.  The tag responds to noise and motion and sends one of several tweets in response to your dog&#8217;s activity (or lack thereof.)   Details [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/02/11/puppy-tweets-from-mattel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shelters adopt social media</title>
		<link>http://cleoparker.com/dogmarketing/2010/01/06/shelters-adopt-social-media/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/01/06/shelters-adopt-social-media/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 00:59:43 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[animal shelters]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[minneapolis]]></category>
		<category><![CDATA[rescue]]></category>
		<category><![CDATA[st paul. twitter]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=597</guid>
		<description><![CDATA[The Pioneer Press reports on TwinCities.com about Minneapolis-St.Paul area animal shelters use of social media to publicize and place rescued pets. They discuss the social media strategies of the Animal Ark, Animal Humane Society, and the Minnesota Valley Humane Society All three organizations have established both Twitter and Facebook accounts. The AHS also has a [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/01/06/shelters-adopt-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RFID pet tracker Snif Labs discontinued</title>
		<link>http://cleoparker.com/dogmarketing/2009/12/28/rfid-pet-tracker-snif-labs-discontinued/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/12/28/rfid-pet-tracker-snif-labs-discontinued/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 22:35:41 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[dog tag]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[rfid]]></category>
		<category><![CDATA[snif]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=574</guid>
		<description><![CDATA[The Snif Tag collar based RFID tracking system for pets was dropped as company founders re-purpose the technology into a product that tracks hand washing by health care workers.   The product, which originated in the MIT Media Lab&#8217;s Physical Language Workshop, launched in late 2005 and was profiled in high profile media including Wired and [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/12/28/rfid-pet-tracker-snif-labs-discontinued/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Purina Petcentric Portal</title>
		<link>http://cleoparker.com/dogmarketing/2009/11/06/purina-petcentric-portal/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/11/06/purina-petcentric-portal/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 21:03:18 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[dogs in advertising]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[petcentric]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[purina]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=493</guid>
		<description><![CDATA[I recently got my first email from Petcentric with a link to their site, which launched in 2006.  In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site&#8217;s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/11/06/purina-petcentric-portal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Dog Humanization: Dog Beer</title>
		<link>http://cleoparker.com/dogmarketing/2009/10/31/more-dog-humanization-dog-beer/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/10/31/more-dog-humanization-dog-beer/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 18:29:18 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[dog beer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[humanization]]></category>
		<category><![CDATA[pet drinks]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=485</guid>
		<description><![CDATA[Latest sighting in the humanization of dogs trend &#8211; my latest Dogs in Canada newsletter has arrived with an article about dog beers.   The article profiles three dog-targeted brews, Kwispelbier from the Netherlands, Australia&#8217;s Dog Beer created by an enterprising pet retailer, and the US entry,  Bowser Beer.  Bowser Beer even has its own Facebook [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/10/31/more-dog-humanization-dog-beer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nutro dog food plans Meetups</title>
		<link>http://cleoparker.com/dogmarketing/2009/09/16/nutro-dog-food-plans-meetups/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/09/16/nutro-dog-food-plans-meetups/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 22:42:18 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog breeds]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marty becker]]></category>
		<category><![CDATA[meetup]]></category>
		<category><![CDATA[nutro]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=443</guid>
		<description><![CDATA[Petfood Industry reports that Nutro has partnered with Meetup.com to sponsor 60 Meetup groups. The sponsored groups include a variety of  existing dog Meetup groups across across North America, including specific breed groups, rescue groups and the Denver Yappy Hour all-dogs social group.  Nutro is hosting a kick-off Meetup on September 16, in New York [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/09/16/nutro-dog-food-plans-meetups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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