<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Dog Marketing Blog &#187; Online Advertising</title>
	<atom:link href="http://cleoparker.com/dogmarketing/category/online-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://cleoparker.com/dogmarketing</link>
	<description>Discussion of marketing of products for dogs and dog owners</description>
	<lastBuildDate>Mon, 26 Jul 2010 19:38:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Iams ProActive dog food with prebiotics</title>
		<link>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 02:38:11 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[brandweek]]></category>
		<category><![CDATA[iams]]></category>
		<category><![CDATA[prebiotics]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=700</guid>
		<description><![CDATA[Brandweek featured an article discussing Iam&#8217;s integrated campaign for its ProActive pet foods containing prebiotics.  The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bottled Water for Dogs</title>
		<link>http://cleoparker.com/dogmarketing/2009/11/23/bottled-water-for-dogs/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/11/23/bottled-water-for-dogs/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 02:46:38 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog beverages]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[sport dog]]></category>
		<category><![CDATA[spring water]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=501</guid>
		<description><![CDATA[I&#8217;ve seen dog sport drinks, dog beer, and now I&#8217;ve discovered a bottled spring water  marketed especially for dogs.  Sport Dog water, which launched in 2007 is available for order online through the Thirstmonger site and also has distribution in the Eastern US through Royal Pet Supplies.  This bottled spring water meets all FDA regulations [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/11/23/bottled-water-for-dogs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Petco Promotes Organic Petfood</title>
		<link>http://cleoparker.com/dogmarketing/2009/11/17/petco-promotes-organic-petfood/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/11/17/petco-promotes-organic-petfood/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:45:57 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[e-newsletter]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[pet food]]></category>
		<category><![CDATA[petco]]></category>
		<category><![CDATA[seminar]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=519</guid>
		<description><![CDATA[DMNews reported on Petco&#8216;s use of email marketing, including the recent addition of  content promoting organic pet foods.  These emails are supported by in-store seminars about organic foods as well as the Petco-sponsored Facebook page, Generation Natural Pet.  The article goes on to describe more details of the Petco e-communications strategy including species targeting, pet [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/11/17/petco-promotes-organic-petfood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Purina Petcentric Portal</title>
		<link>http://cleoparker.com/dogmarketing/2009/11/06/purina-petcentric-portal/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/11/06/purina-petcentric-portal/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 21:03:18 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[dogs in advertising]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[petcentric]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[portal]]></category>
		<category><![CDATA[purina]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=493</guid>
		<description><![CDATA[I recently got my first email from Petcentric with a link to their site, which launched in 2006.  In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site&#8217;s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/11/06/purina-petcentric-portal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blue Buffalo vs Hill&#8217;s Pet Nutrition: By-Product Battle</title>
		<link>http://cleoparker.com/dogmarketing/2009/10/26/blue-buffalo-vs-hills-pet-nutrition-by-product-battle/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/10/26/blue-buffalo-vs-hills-pet-nutrition-by-product-battle/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 18:16:22 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[blue buffalo]]></category>
		<category><![CDATA[hill's]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[nad]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=468</guid>
		<description><![CDATA[As premium dog food brands which claim to use higher quality and more appealing ingredients grow in market share, some traditional market leaders are pushing back in court. Hill&#8217;s Pet Nutrition, which produces Science Diet brand pet foods, has been aggressively pursuing manufacturers which it feels have used deceptive advertising for their products.  Blue Buffalo [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/10/26/blue-buffalo-vs-hills-pet-nutrition-by-product-battle/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Nutro dog food plans Meetups</title>
		<link>http://cleoparker.com/dogmarketing/2009/09/16/nutro-dog-food-plans-meetups/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/09/16/nutro-dog-food-plans-meetups/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 22:42:18 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog breeds]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marty becker]]></category>
		<category><![CDATA[meetup]]></category>
		<category><![CDATA[nutro]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=443</guid>
		<description><![CDATA[Petfood Industry reports that Nutro has partnered with Meetup.com to sponsor 60 Meetup groups. The sponsored groups include a variety of  existing dog Meetup groups across across North America, including specific breed groups, rescue groups and the Denver Yappy Hour all-dogs social group.  Nutro is hosting a kick-off Meetup on September 16, in New York [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/09/16/nutro-dog-food-plans-meetups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alpo Dog Food: Real Dogs Eat Meat Contest</title>
		<link>http://cleoparker.com/dogmarketing/2009/09/07/alpo-dog-food-real-dogs-eat-meat-contest/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/09/07/alpo-dog-food-real-dogs-eat-meat-contest/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 21:47:24 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[alpo]]></category>
		<category><![CDATA[pet food labels]]></category>
		<category><![CDATA[photo contest]]></category>
		<category><![CDATA[purina]]></category>
		<category><![CDATA[real dogs]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=419</guid>
		<description><![CDATA[Purina continues to leverage user generated content in its pet food marketing, this time for its venerable Alpo brand dog food.  MediaPost describes the contest where dog owners are encouraged to enter the contest with photos and stories of their dogs being Real Dogs.  I think they&#8217;re trying to promote  a bit of backlash to [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/09/07/alpo-dog-food-real-dogs-eat-meat-contest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HBH Pet Products Social Media outreach</title>
		<link>http://cleoparker.com/dogmarketing/2009/07/09/hbh-pet-products-social-media-outreach/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/07/09/hbh-pet-products-social-media-outreach/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 23:15:28 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[grain free]]></category>
		<category><![CDATA[HBH]]></category>
		<category><![CDATA[no grainers]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[treats]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=364</guid>
		<description><![CDATA[Petfood Industry reported on promotional efforts by HBH Pet Products on behalf of their No Grainers dog treats. These include a photo contest  co-sponsored by WalMart which is offering a $200 gift card as one of the prizes. They also ran a Twitter contest; consumers who follow HBH pet products and re-tweet (RT) a message [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/07/09/hbh-pet-products-social-media-outreach/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dogtime Media&#8217;s Save-a-Dog Facebook app</title>
		<link>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 18:14:09 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dog breeds]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[dogtime]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frontline]]></category>
		<category><![CDATA[rescuegroups.org]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=351</guid>
		<description><![CDATA[MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/06/25/dogtime-medias-save-a-dog-facebook-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MRM creates Unforgettable Tail for Chef Michael&#8217;s</title>
		<link>http://cleoparker.com/dogmarketing/2009/06/24/mrm-creates-unforgettable-tail-for-chef-michael/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/06/24/mrm-creates-unforgettable-tail-for-chef-michael/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 19:52:10 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[chef michael's]]></category>
		<category><![CDATA[MRM]]></category>
		<category><![CDATA[purina]]></category>
		<category><![CDATA[screensaver]]></category>
		<category><![CDATA[twitpic]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=346</guid>
		<description><![CDATA[MediaPost reports that Purina is launching an interactive screen saver application called the Unforgettable Tail to promote its Chef Michael&#8217;s brand of dog food. The food is described as both mass market and upscale, which I interpret as available in mass retailers at a high price point.  I did see Chef Michael&#8217;s in online and [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/06/24/mrm-creates-unforgettable-tail-for-chef-michael/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
