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	<title>The Dog Marketing Blog &#187; retailing</title>
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	<link>http://cleoparker.com/dogmarketing</link>
	<description>Discussion of marketing of products for dogs and dog owners</description>
	<lastBuildDate>Mon, 26 Jul 2010 19:38:40 +0000</lastBuildDate>
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		<title>PetsMart and GNC create line of pet supplements</title>
		<link>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/#comments</comments>
		<pubDate>Sun, 16 May 2010 20:47:23 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[GNC]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[humanization]]></category>
		<category><![CDATA[petsmart]]></category>
		<category><![CDATA[supplements]]></category>
		<category><![CDATA[vitamins]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=750</guid>
		<description><![CDATA[PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website.  The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends.  Vitamin and supplement usage is increasing for humans,  [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Proctor and Gamble Purchases Natura Pet Products</title>
		<link>http://cleoparker.com/dogmarketing/2010/05/10/proctor-gamble-purchases-natura-pet-products/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/05/10/proctor-gamble-purchases-natura-pet-products/#comments</comments>
		<pubDate>Mon, 10 May 2010 12:37:21 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[eukanuba]]></category>
		<category><![CDATA[evo]]></category>
		<category><![CDATA[holistic]]></category>
		<category><![CDATA[iams]]></category>
		<category><![CDATA[innova]]></category>
		<category><![CDATA[Natura]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[pet food]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=738</guid>
		<description><![CDATA[Proctor and Gamble recently announced that they had purchased holistic pet food manufacturer Natura Pet Products which describes its products as &#8220;The Healthiest Pet Food in the World.&#8221;   This action gives P&#38;G entry into the fastest growing segment of the pet food industry with a portfolio of well-respected, selectively distributed brands in that space.   These [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/05/10/proctor-gamble-purchases-natura-pet-products/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Walmart expands ASPCA partnership</title>
		<link>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 02:17:12 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[aspca]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[lend a paw]]></category>
		<category><![CDATA[pet fair]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=731</guid>
		<description><![CDATA[Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/04/22/walmart-and-the-aspcar-invite-miami-residents-to-experience-the-first-ever-pet-care-fair-miami-april-8-prnewswire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Iams ProActive dog food with prebiotics</title>
		<link>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 02:38:11 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[brandweek]]></category>
		<category><![CDATA[iams]]></category>
		<category><![CDATA[prebiotics]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=700</guid>
		<description><![CDATA[Brandweek featured an article discussing Iam&#8217;s integrated campaign for its ProActive pet foods containing prebiotics.  The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet retailers FSI activity up in 2009</title>
		<link>http://cleoparker.com/dogmarketing/2010/01/14/pet-retailers-fsi-activity-up-in-2009/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/01/14/pet-retailers-fsi-activity-up-in-2009/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:18:52 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[FSI]]></category>
		<category><![CDATA[pet food]]></category>
		<category><![CDATA[pet products]]></category>
		<category><![CDATA[petsmart]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[retailers]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=617</guid>
		<description><![CDATA[Marx Promotion Intelligence reported that overall Free Standing Insert (FSI) activity rose by 8% in 2009 to more than 272 billion coupons dropped. Pet retailers and pet products were important contributors to this increase. PetSmart rose from 4th in 2008 to 2nd in 2009 in terms of overall FSI pages; Target continues as the #1 [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tyson Fresh Pet Food and Pet Treats</title>
		<link>http://cleoparker.com/dogmarketing/2009/12/19/tyson-fresh-pet-food-and-pet-treats/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/12/19/tyson-fresh-pet-food-and-pet-treats/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 01:53:11 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[dognation]]></category>
		<category><![CDATA[fresh select]]></category>
		<category><![CDATA[refrigerated pet food]]></category>
		<category><![CDATA[refrigerated pet treats]]></category>
		<category><![CDATA[the loved dog]]></category>
		<category><![CDATA[tyson]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=538</guid>
		<description><![CDATA[Petfood Industry reports news from Tyson Foods fourth quarter earnings report regarding its Freshpet line of refrigerated pet foods.  Freshpet is currently in test rollout with national retailers and is reportedly finding high consumer acceptance;  club stores are next in their distribution plans.  The Freshpet website describes the product as lightly cooked and emphasizes that [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/12/19/tyson-fresh-pet-food-and-pet-treats/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Petco Promotes Organic Petfood</title>
		<link>http://cleoparker.com/dogmarketing/2009/11/17/petco-promotes-organic-petfood/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/11/17/petco-promotes-organic-petfood/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:45:57 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[e-newsletter]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[pet food]]></category>
		<category><![CDATA[petco]]></category>
		<category><![CDATA[seminar]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=519</guid>
		<description><![CDATA[DMNews reported on Petco&#8216;s use of email marketing, including the recent addition of  content promoting organic pet foods.  These emails are supported by in-store seminars about organic foods as well as the Petco-sponsored Facebook page, Generation Natural Pet.  The article goes on to describe more details of the Petco e-communications strategy including species targeting, pet [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/11/17/petco-promotes-organic-petfood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Halloween Costumes for Dogs</title>
		<link>http://cleoparker.com/dogmarketing/2009/09/02/halloween-for-dogs-costume-report/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/09/02/halloween-for-dogs-costume-report/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 18:48:26 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[pet costume]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=406</guid>
		<description><![CDATA[Pet Style News reports on pet clothing and encourages pet retailers to prepare for Halloween by stocking pet costumes.  Some pet owners like to dress their pets all year around while others will purchase pet clothing only for Halloween.  Shop owners interviewed for the article note that dressing pets is increasing in popularity and that [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/09/02/halloween-for-dogs-costume-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bedhead line extension: Pethead</title>
		<link>http://cleoparker.com/dogmarketing/2009/08/25/bedhead-line-extension-pethead/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/08/25/bedhead-line-extension-pethead/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:31:06 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog grooming]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[AKC]]></category>
		<category><![CDATA[bedhead]]></category>
		<category><![CDATA[grooming products]]></category>
		<category><![CDATA[humanization]]></category>
		<category><![CDATA[pet head]]></category>
		<category><![CDATA[skaffles]]></category>
		<category><![CDATA[tigi]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=416</guid>
		<description><![CDATA[I recently came across an article discussing Pethead grooming products in Pet Product News International magazine. Pethead is licensed to Skaffles LLC by Bedhead, which is an edgy brand of human hair products which features packaging with unusual shapes, colors and fonts.  This is the first time I&#8217;ve seen any human hair care or personal [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/08/25/bedhead-line-extension-pethead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Petco is all over Social Media</title>
		<link>http://cleoparker.com/dogmarketing/2009/08/19/petco-is-all-over-social-media/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/08/19/petco-is-all-over-social-media/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 20:13:13 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[petco]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=408</guid>
		<description><![CDATA[An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco.   Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand.  On Facebook, Petco has both a fan page and [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/08/19/petco-is-all-over-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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