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	<title>The Dog Marketing Blog &#187; trends</title>
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	<link>http://cleoparker.com/dogmarketing</link>
	<description>Discussion of marketing of products for dogs and dog owners</description>
	<lastBuildDate>Mon, 26 Jul 2010 19:38:40 +0000</lastBuildDate>
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		<title>Dogdration dog sports beverage</title>
		<link>http://cleoparker.com/dogmarketing/2010/05/25/dogdration-dog-sports-beverage/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/05/25/dogdration-dog-sports-beverage/#comments</comments>
		<pubDate>Wed, 26 May 2010 02:59:25 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog beverages]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[dogdration]]></category>
		<category><![CDATA[petfood]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sports drink]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=758</guid>
		<description><![CDATA[Petfood Industry reported on another entrant in the dog beverage category. Dogdration is the brainchild of  Colorado State University student Brian Fate who felt his dog needed to replace electrolytes after vigorous exercise.  The Rocky Mountain Collegian recently featured  a story on Brian and his company. The product is available online and in a limited [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/05/25/dogdration-dog-sports-beverage/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>PetsMart and GNC create line of pet supplements</title>
		<link>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/#comments</comments>
		<pubDate>Sun, 16 May 2010 20:47:23 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog health care]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[GNC]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[humanization]]></category>
		<category><![CDATA[petsmart]]></category>
		<category><![CDATA[supplements]]></category>
		<category><![CDATA[vitamins]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=750</guid>
		<description><![CDATA[PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website.  The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends.  Vitamin and supplement usage is increasing for humans,  [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/05/16/petsmart-and-gnc-create-line-of-pet-supplements/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Proctor and Gamble Purchases Natura Pet Products</title>
		<link>http://cleoparker.com/dogmarketing/2010/05/10/proctor-gamble-purchases-natura-pet-products/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/05/10/proctor-gamble-purchases-natura-pet-products/#comments</comments>
		<pubDate>Mon, 10 May 2010 12:37:21 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[eukanuba]]></category>
		<category><![CDATA[evo]]></category>
		<category><![CDATA[holistic]]></category>
		<category><![CDATA[iams]]></category>
		<category><![CDATA[innova]]></category>
		<category><![CDATA[Natura]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[pet food]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=738</guid>
		<description><![CDATA[Proctor and Gamble recently announced that they had purchased holistic pet food manufacturer Natura Pet Products which describes its products as &#8220;The Healthiest Pet Food in the World.&#8221;   This action gives P&#38;G entry into the fastest growing segment of the pet food industry with a portfolio of well-respected, selectively distributed brands in that space.   These [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/05/10/proctor-gamble-purchases-natura-pet-products/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pet Greeting Cards</title>
		<link>http://cleoparker.com/dogmarketing/2010/04/04/pet-greeting-cards/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/04/04/pet-greeting-cards/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 00:06:13 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog themed merchandise]]></category>
		<category><![CDATA[dogs in advertising]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[greeting cards]]></category>
		<category><![CDATA[humanization]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=713</guid>
		<description><![CDATA[The Card Emporium,  a blog associated with a card sending business focused a post on the potential of  pet greeting cards. Noting the strength of the pet market and pet humanization trends, the author points to pet greeting cards as an area worthy of investment, both for retail sales to pet owners and as a [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/04/04/pet-greeting-cards/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Del Monte Brands Sponsor Pet Blogger Event</title>
		<link>http://cleoparker.com/dogmarketing/2010/03/21/mediapost-publications-del-monte-brands-sponsor-pet-bloggers-event-03172010/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/03/21/mediapost-publications-del-monte-brands-sponsor-pet-bloggers-event-03172010/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 16:02:49 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog blogs]]></category>
		<category><![CDATA[dogs in social media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[blogpaws]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[del monte]]></category>
		<category><![CDATA[kibbles n bits]]></category>
		<category><![CDATA[meow mix]]></category>
		<category><![CDATA[pet blogs]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=707</guid>
		<description><![CDATA[MediaPost reported on DelMonte&#8217;s sponsorship of a pet blogger conference, BlogPaws,  April 9-10, 2010 in Columbus Ohio.  The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte&#8217;s Meow Mix cat food and Kibbles &#8216;n Bits dog food are the presenting  sponsors, and are joined by a [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/03/21/mediapost-publications-del-monte-brands-sponsor-pet-bloggers-event-03172010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Iams ProActive dog food with prebiotics</title>
		<link>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 02:38:11 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[brandweek]]></category>
		<category><![CDATA[iams]]></category>
		<category><![CDATA[prebiotics]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=700</guid>
		<description><![CDATA[Brandweek featured an article discussing Iam&#8217;s integrated campaign for its ProActive pet foods containing prebiotics.  The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/03/10/iams-prohealth-dog-food-with-prebiotics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet retailers FSI activity up in 2009</title>
		<link>http://cleoparker.com/dogmarketing/2010/01/14/pet-retailers-fsi-activity-up-in-2009/</link>
		<comments>http://cleoparker.com/dogmarketing/2010/01/14/pet-retailers-fsi-activity-up-in-2009/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:18:52 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog supplies]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[FSI]]></category>
		<category><![CDATA[pet food]]></category>
		<category><![CDATA[pet products]]></category>
		<category><![CDATA[petsmart]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[retailers]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=617</guid>
		<description><![CDATA[Marx Promotion Intelligence reported that overall Free Standing Insert (FSI) activity rose by 8% in 2009 to more than 272 billion coupons dropped. Pet retailers and pet products were important contributors to this increase. PetSmart rose from 4th in 2008 to 2nd in 2009 in terms of overall FSI pages; Target continues as the #1 [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2010/01/14/pet-retailers-fsi-activity-up-in-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aqua Pure Breed bottled water for dogs</title>
		<link>http://cleoparker.com/dogmarketing/2009/12/13/aqua-pure-breed-bottled-water-for-dogs/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/12/13/aqua-pure-breed-bottled-water-for-dogs/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 22:35:25 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog beverages]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[aqua pure breed]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[dogs]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=567</guid>
		<description><![CDATA[Aqua Pure Breed started following me on Twitter, introducing me to another entry in the bottled water for dogs category. This product offers  innovative user-friendly packaging; it comes in a wide-mouthed plastic bottle  that serves as a bowl.  In addition to plain spring water, Aqua Pure Breed comes in two enhanced varieties, one for joint [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/12/13/aqua-pure-breed-bottled-water-for-dogs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Halo sponsors iPhone app for Freekibble.com</title>
		<link>http://cleoparker.com/dogmarketing/2009/12/08/halo-sponsors-iphone-app-for-freekibble-com/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/12/08/halo-sponsors-iphone-app-for-freekibble-com/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 23:05:35 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog rescue]]></category>
		<category><![CDATA[dog websites]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Canidae]]></category>
		<category><![CDATA[castor and pollux]]></category>
		<category><![CDATA[freekibble]]></category>
		<category><![CDATA[halo]]></category>
		<category><![CDATA[iphone app]]></category>
		<category><![CDATA[mimi ausland]]></category>
		<category><![CDATA[petfood donations]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=540</guid>
		<description><![CDATA[Petfood Industry reported that Halo pets has signed on as a sponsor for Freekibble.com&#8217;s  iPhone app, Kibble Katch.  Freekibble donates 10 pieces of kibble for each click on a trivia game on their site.  The food is donated by corporate  sponsors which manufacture premium natural  petfoods, including Castor &#38; Pollux and Canidae on the Freekibble [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/12/08/halo-sponsors-iphone-app-for-freekibble-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bottled Water for Dogs</title>
		<link>http://cleoparker.com/dogmarketing/2009/11/23/bottled-water-for-dogs/</link>
		<comments>http://cleoparker.com/dogmarketing/2009/11/23/bottled-water-for-dogs/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 02:46:38 +0000</pubDate>
		<dc:creator>Cleo Parker</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[dog beverages]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[sport dog]]></category>
		<category><![CDATA[spring water]]></category>

		<guid isPermaLink="false">http://cleoparker.com/dogmarketing/?p=501</guid>
		<description><![CDATA[I&#8217;ve seen dog sport drinks, dog beer, and now I&#8217;ve discovered a bottled spring water  marketed especially for dogs.  Sport Dog water, which launched in 2007 is available for order online through the Thirstmonger site and also has distribution in the Eastern US through Royal Pet Supplies.  This bottled spring water meets all FDA regulations [...]]]></description>
		<wfw:commentRss>http://cleoparker.com/dogmarketing/2009/11/23/bottled-water-for-dogs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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