Dog Show Promotion Review
This post reviews the performance of 2022 Facebook posts promoting the Michigan Spring Cluster dog shows.
Follow me to the Dog Show!
The Progressive Dog Show of Wayne County and the Pontiac Kennel Club will be hosting the second Michigan Spring Cluster from April 28 through May 1, 2022. In 2021 we were the first post-COVID all-breed shows in Michigan. Our entries were very strong, and at the end of the weekend, the clubs were delighted, but … Read more
Facebook Marketing for National Specialties
The Bull Terrier Club of Metro Detroit was host club for the Bull Terrier Club of America’s 2020 National specialty in Frankenmuth Michigan in October, 2020. This is my local breed specialty club and I’ve been an active member since it was founded in the mid 1980s. We have hosted this event 4 times, but … Read more
Promoting Club Events
The AKC’s Digital Marketing 101 Webinar closed with a section about promoting dog club events. Most dog clubs start because their members wanted to host an event where people can show and share their dogs with other dog enthusiasts and the general public. A great event needs people and your promotions can make a difference … Read more
Marketing Dog Clubs with Social Media
This post continues my deep dive into the AKC Digital Marketing 101 webinar that aired earlier this year. The AKC’s Social Media Manager, Cody Barr, shared tips on using social media, giving specific examples of the platforms and tactics that are best suited to dog clubs. This webinar shared more specific how-tos and answers to … Read more
Email Marketing for Dog Clubs
People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read more
Educating Dog Clubs About Digital Marketing
AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read more
Mid West Pet Supply: Show Dog Stuff
While I was at the Heart of Illinois dog show cluster Memorial Day weekend, I talked to Bobby Brandon, who runs the Mid West Pet Supply booth for its owner, John Williams. Essential for All Breed Dog Shows Mid West Pet Supply is a general dog show vendor, one that carries equipment and supplies specifically … Read more
Dog is Good and Dog.Heart.Soul
I spent Memorial Day weekend at the Heart of Illinois dog show cluster, where two Bull Terrier clubs were supporting the Illinois Valley Kennel Club of Peoria and Corn Belt Kennel Club shows. Some cute t-shirts caught my eye and I talked to the booth owner about her business, Dog.Heart.Soul Dog Is Good Authorized Cheryl … Read more
Selling the AKC – Programs for All
My all-breed dog club recently held its all breed shows in Birch Run, Michigan. I am our Education Chair, and my duties include staffing an education table at our shows. The AKC Public Education department is my usual conduit to AKC materials for the table, and they will send clubs a box of materials appropriate … Read more