Follow me to the Dog Show!

White Bull Terrier outside

The Progressive Dog Show of Wayne County and the Pontiac Kennel Club will be hosting the second Michigan Spring Cluster from April 28 through May 1, 2022. In 2021 we were the first post-COVID all-breed shows in Michigan. Our entries were very strong, and at the end of the weekend, the clubs were delighted, but … Read more

Facebook Marketing for National Specialties

2020 Silverwood National Specialty Facebook Page header

The Bull Terrier Club of Metro Detroit was host club for the Bull Terrier Club of America’s 2020 National specialty in Frankenmuth Michigan in October, 2020. This is my local breed specialty club and I’ve been an active member since it was founded in the mid 1980s. We have hosted this event 4 times, but … Read more

Marketing Dog Clubs with Social Media

woman taking selfie with 2 dogs

This post continues my deep dive into the AKC Digital Marketing 101 webinar that aired earlier this year. The AKC’s Social Media Manager, Cody Barr, shared tips on using social media, giving specific examples of the platforms and tactics that are best suited to dog clubs. This webinar shared more specific how-tos and answers to … Read more

Email Marketing for Dog Clubs

email for a national specialty website

People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read more

Educating Dog Clubs About Digital Marketing

AKC digital markering 101 title slide

AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read more

Dog is Good and Dog.Heart.Soul

dog.heart.soul banner

I spent Memorial Day weekend at the Heart of Illinois dog show cluster, where two Bull Terrier clubs were supporting the Illinois Valley Kennel Club of Peoria and Corn Belt Kennel Club shows. Some cute t-shirts caught my eye and I talked to the booth owner about her business, Dog.Heart.Soul Dog Is Good Authorized Cheryl … Read more