Great Source for Dog Marketing Intelligence

Barriers to entry are low in many sectors of the dog-related industry.  Which means that there are many small businesses marketing products and services for dogs and other pets.  Many dog product entrepreneurs are fueled by their passion to solve a problem they experienced with their own pets which inspired them to launch their business. … Read more Great Source for Dog Marketing Intelligence

Promoting Michigan Dog Events, Products, and Services

The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan.   Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide,  published by her sister who … Read more Promoting Michigan Dog Events, Products, and Services

Del Monte Brands Sponsor Pet Blogger Event

MediaPost reported on DelMonte’s sponsorship of a pet blogger conference, BlogPaws,  April 9-10, 2010 in Columbus Ohio.  The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte’s Meow Mix cat food and Kibbles ‘n Bits dog food are the presenting  sponsors, and are joined by a … Read more Del Monte Brands Sponsor Pet Blogger Event

Purina Petcentric Portal

I recently got my first email from Petcentric with a link to their site, which launched in 2006.  In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more Purina Petcentric Portal

Petco is all over Social Media

An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco.   Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand.  On Facebook, Petco has both a fan page and … Read more Petco is all over Social Media

Dogtime Media’s Save-a-Dog Facebook app

MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the … Read more Dogtime Media’s Save-a-Dog Facebook app

AOL PawNation

MediaPost reports that AOL has just launched a pet portal named PawNation.com.  This news comes just shortly after Yahoo! closed its Pets section, integrating that content into its Shine lifestyle section.  Purina, noted as the launch sponsor seems to be the only display advertiser at present, although text ads also appear in some sections. The … Read more AOL PawNation

Smucci Fashion Pet Beds

As promised,  I’m returning to my Detroit Kennel Club vendor interviews with a profile of  Smucci custom pet beds. The owner/artist Debi Kahn was doing interior decorating when she got the idea for making beautiful furniture that doubled as pet furniture. She blogs about her DKC experience and includes some great photos from the event. … Read more Smucci Fashion Pet Beds

#woofwednesday

A dog-twist on the Twitter phenomenon called #followfriday. Pawluxury, a dog products site that really gets social media launched this new hashtag today. They’ve asked their followers to recognize quality dog-topic tweeters with the hashtag signifier. According to Real Time Trends, it’s been in the top 10 hashtags (#7) today.  I’ll  be checking them out … Read more #woofwednesday