Marketing Musings of a Dog Enthusiast
Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan, sessions have been … Read more
I tested my dog Iris using the Wisdom 4.0 DNA test, which is marketed to people who are curious about what breeds make up their dog’s heritage. I was not surprised to find out that she was 100% Bull Terrier, and I was pleased that she wasn’t carrying genes for either of the two genetic … Read more
Packaged Facts announced the publication of a new report analyzing the need for products targeted at senior pets, overweight pets and special needs pets in the US. The report notes that according to American Veterinary Medical Association and Association for Pet Obesity Prevention research, the proportion of American pets in these groups is higher than … Read more
Petfood Industry reports that Nutro has partnered with Meetup.com to sponsor 60 Meetup groups. The sponsored groups include a variety of existing dog Meetup groups across across North America, including specific breed groups, rescue groups and the Denver Yappy Hour all-dogs social group. Nutro is hosting a kick-off Meetup on September 16, in New York … Read more
RetailWire alerted me to an LA Times article reporting on the death of Gidget, the Chihuahua best known for her role in the Taco Bell “Yo Quiero Taco Bell” campaign which ran from 1997-2000. Gidget was 15, and suffered a massive stroke at home. This Taco Bell campaign became a cultural icon, despite criticism both … Read more
MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the … Read more
Ad Age shared a report from Martin Lindstrom regarding a clever dog food product placement in Venezuela. Master Dog food was a sponsor of the reality show La Granja Vip – a version of an international reality format known as The Farm. They wanted to integrate their brand with the show and decided to have … Read more
I’ve been thinking about launching a website as my own educational playground and have finally landed on a topic – reviewing tough dog toys – and purchased a domain name. So I’ve been tooling around the web looking at review sites looking for design ideas. Couldn’t find any dog toy sites that really stuck my … Read more