Packaged Facts announced the publication of a new report analyzing the need for products targeted at senior pets, overweight pets and special needs pets in the US. The report notes that according to American Veterinary Medical Association and Association for Pet Obesity Prevention research, the proportion of American pets in these groups is higher than the market shares for products targeted at them. This indicates an opportunity for product manufacturers and retailers who can convince these pets’ owners to purchase products addressing their specific conditions.
According to the most recent research by the AVMA and APOP, over 40% of pets are either over the age of 6 or overweight, their studies did not indicate what proportion of pets fall into both categories. In a related story, Petfood Industry magazine reported on a study which found that Beagles who were allowed to overeat a diet that included human snacks re-gained weight at much lower caloric intake levels than those required to gain weight in the first phase of the study.