Marketing Musings of a Dog Enthusiast
Did You Run That Copy By Legal? I used to verify claims in automotive ads and ran them through a strict legal process. I often look at pet food advertising in disbelief. Flimsy and misleading claims abound in the pet marketing space. Yet, these claims seem to elude the kind of competitor challenges and scrutiny … Read more
There is an interesting subset of dog food customization and delivery that I’m seeing more references to lately. If you search for “Custom Dog Food”, Google returns over 43 million results. I have a problem calling it customized dog food, because as far as I can tell, each brand presents a limited number of options, … Read more
Grain free dog foods are the fastest growing segment of the dog food market, up 9% in the past year, while sales of foods with grains are down slightly. Over half of all new dog foods introduced in 2017 were grain free, and companies that stated earlier they would not jump on the grain free … Read more
Pet Product News reported on a co-marketing promotion between two of food giant Nestle’s divisions, Jenny Craig weight loss and Purina pet foods work together to promote weight loss for both pet owners and their pets. Project Pet Slim down is marketed through veterinarians as a New Years resolution for the pet and is not … Read more
Overweight pets are snacking too much and not getting enough exercise.
PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website. The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends. Vitamin and supplement usage is increasing for humans, … Read more
Proctor and Gamble recently announced that they had purchased holistic pet food manufacturer Natura Pet Products which describes its products as “The Healthiest Pet Food in the World.” This action gives P&G entry into the fastest growing segment of the pet food industry with a portfolio of well-respected, selectively distributed brands in that space. These … Read more
Brandweek featured an article discussing Iam’s integrated campaign for its ProActive pet foods containing prebiotics. The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog … Read more
The Humane Society of the United States has entered the pet food business with the launch of Humane Choice, a vegetarian dog food made from United States Department of Agriculture (USDA) organic-certified ingredients. Manufactured in Uruguay, this product is sold through select PETCO and Whole Foods stores. A kibble which meets the American Association of … Read more
A veterinary study reported on dogchannel.com found that dog foods labelled low-calorie had inconsistent labeling and feeding recommendations. Content analysis showed that the food in the container did not always match package claims. Cummings School of Veterinary Medicine at Tufts University did an analysis of 44 different dog foods with labels indicating they would support … Read more