Marketing Musings of a Dog Enthusiast
The Dog Marketing Blog reflects where two of my worlds, marketing, and dogs, intersect, and I am especially fond of covering the moments when my marketing sub-specialty, automotive also gets into this picture. Earlier this year MediaPost published an article describing how Land Rover marketed to dog owners at a horse event in Kentucky, and … Read more
This past Sunday I attended the Paws in the Park event at Canton Heritage Park in Canton Michigan. This was the second of a two-day event celebrating pets sponsored by Paws in the Park USA and the Humane Society of Huron Valley along with other local businesses. There were exhibitions and spectator participation events scheduled … Read more
Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on … Read more
The Pioneer Press reports on TwinCities.com about Minneapolis-St.Paul area animal shelters use of social media to publicize and place rescued pets. They discuss the social media strategies of the Animal Ark, Animal Humane Society, and the Minnesota Valley Humane Society All three organizations have established both Twitter and Facebook accounts. The AHS also has a … Read more
Petfood Industry reported that Halo pets has signed on as a sponsor for Freekibble.com’s iPhone app, Kibble Katch. Freekibble donates 10 pieces of kibble for each click on a trivia game on their site. The food is donated by corporate sponsors which manufacture premium natural petfoods, including Castor & Pollux and Canidae on the Freekibble … Read more
MediaPost reports that Purina’s Pro Plan brand is sponsoring a contest where consumers can win pet food coupons while voting to select which rescued pet and its owner will win a trip to the National Dog Show as well as a food donation to the shelter that adopted out that pet. The Rally to Rescue … Read more
CMD Global profiles a campaign by Pedigree in Germany which launched in 2008 to raise brand awareness and sales when Pedigree found its products trapped in a stagnant mid-market position. Growth areas in the industry were in value priced store brands and at the premium end of the market. Pedigree’s strategy leveraged the dog-owning public’s … Read more
MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the … Read more
The animal feed industry website All About Feed reports on research published by IBISworld which confirms the continued growth of the pet industry; several of these trends have been noted in the Dog Marketing blog previously. Veterinary services are growing fastest, with a trend toward continued specialization; increased owner awareness of these specialties further drives … Read more
NPR’s Fresh Air this week featured an interview with Michael Schaffer, author of One Nation Under Dog, a book about consumer dog culture seen through the eyes of a journalist and first time dog owner. At this point I’ve listened to the interview and just started reading the book, but it chronicles the decision of … Read more