Dog Show Promotion Review
This post reviews the performance of 2022 Facebook posts promoting the Michigan Spring Cluster dog shows.
dog shows
Facebook Marketing for National Specialties
The Bull Terrier Club of Metro Detroit was host club for the Bull Terrier Club of America’s 2020 National specialty in Frankenmuth Michigan in October, 2020. This is my local breed specialty club and I’ve been an active member since it was founded in the mid 1980s. We have hosted this event 4 times, but … Read more
Promoting Club Events
The AKC’s Digital Marketing 101 Webinar closed with a section about promoting dog club events. Most dog clubs start because their members wanted to host an event where people can show and share their dogs with other dog enthusiasts and the general public. A great event needs people and your promotions can make a difference … Read more
Mid West Pet Supply: Show Dog Stuff
While I was at the Heart of Illinois dog show cluster Memorial Day weekend, I talked to Bobby Brandon, who runs the Mid West Pet Supply booth for its owner, John Williams. Essential for All Breed Dog Shows Mid West Pet Supply is a general dog show vendor, one that carries equipment and supplies specifically … Read more
Dog is Good and Dog.Heart.Soul
I spent Memorial Day weekend at the Heart of Illinois dog show cluster, where two Bull Terrier clubs were supporting the Illinois Valley Kennel Club of Peoria and Corn Belt Kennel Club shows. Some cute t-shirts caught my eye and I talked to the booth owner about her business, Dog.Heart.Soul Dog Is Good Authorized Cheryl … Read more
Selling the AKC – Programs for All
My all-breed dog club recently held its all breed shows in Birch Run, Michigan. I am our Education Chair, and my duties include staffing an education table at our shows. The AKC Public Education department is my usual conduit to AKC materials for the table, and they will send clubs a box of materials appropriate … Read more
Let’s Work Together: Collaborating with AKC Dog Clubs
This is a summary of the webinar presented by AKC Club Development which talked about clubs collaborating, not only with other AKC clubs, but other types of dog and community events and attractions. Guy Fisher, Manager of AKC Club Development was the lead presenter for this webinar. Guy started off with some administrative best practices, … Read more
Marketing Dog Club Events with Facebook Advertising
Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan, sessions have been … Read more
The #1 Dog Club Website in Michigan
Reviewing Michigan All Breed Dog Club Websites I looked at all the websites I could find for Michigan all breed dog clubs while reviewing the AKC Webinar on website best practices. These dog cub websites vary widely in quality and some clubs have opted to have a Facebook page in lieu of a website. In … Read more
Growing a Family Dog Event With Effective Publicity
Expanding on my theme of promoting AKC all breed clubs through websites, I found a 2015 post in the Canine Chronicle written by then AKC Public Relations Director, Stephanie Smith. In it, she talks to Dr. Alan Dorfman, a show chair associated with one of the Michigan dog show cluster websites I mentioned in my … Read more