Marketing Musings of a Dog Enthusiast
My topic today is the re-activation of my Etsy shop. I started this shop in 2010 to sell some handmade cardigans. When those were gone, the store was deactivated, until now! Slogans Inspired by Barn Hunt I was discussing my dog Brook’s performance at a barn hunt trial with our instructor, and she mentioned something … Read more
I spent Memorial Day weekend at the Heart of Illinois dog show cluster, where two Bull Terrier clubs were supporting the Illinois Valley Kennel Club of Peoria and Corn Belt Kennel Club shows. Some cute t-shirts caught my eye and I talked to the booth owner about her business, Dog.Heart.Soul Dog Is Good Authorized Cheryl … Read more
The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan. Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide, published by her sister who … Read more
This past Sunday I attended the Paws in the Park event at Canton Heritage Park in Canton Michigan. This was the second of a two-day event celebrating pets sponsored by Paws in the Park USA and the Humane Society of Huron Valley along with other local businesses. There were exhibitions and spectator participation events scheduled … Read more
Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on … Read more
The Card Emporium, a blog associated with a card sending business focused a post on the potential of pet greeting cards. Noting the strength of the pet market and pet humanization trends, the author points to pet greeting cards as an area worthy of investment, both for retail sales to pet owners and as a … Read more
I attended the North American International Auto Show (NAIAS) in Detroit this morning and was able to see the Honda Element decked out with its Dog Friendly package. I’ve read about this option before in both the trade and dog-centric press, but this was my first opportunity to see it in person. The package includes … Read more
I recently came across an article discussing Pethead grooming products in Pet Product News International magazine. Pethead is licensed to Skaffles LLC by Bedhead, which is an edgy brand of human hair products which features packaging with unusual shapes, colors and fonts. This is the first time I’ve seen any human hair care or personal … Read more
I just finished reading Pets in America by historian Katherine C. Grier, published in hard cover in 2006 and paperback in 2007. Although I found it a bit dry in places, overall it is a fascinating account of the subject. The book includes a tremendous amount of information about the marketing of pets, pet products, … Read more
I got an email today from Packaged Facts announcing that one of their analysts, David Lummis, will be presenting at the Petfood Forum next week in Chicago. His topics will include the increased involvement of celebrities in pet food marketing (Rachel Ray, Cesar Milan), the influence of online marketing, and the trend toward organic/natural pet … Read more