Marketing Musings of a Dog Enthusiast
My husband and I are fans of Shark Tank, and we happened to watch a vintage episode from November 2016 where Pupbox was pitched, The company was offering a subscription box to puppy owners which followed the puppies with age-appropriate offerings through adulthood, when they switched to an adult dog version of the box. The segment … Read more
MediaPost reports that Cesar Millan, also known as The Dog Whisperer from his National Geographic television series of that name, launched a magazine titled Cesar’s Way with the first issue published on September 15, 2009. Cesar’s Way will publish two issues in 2009 and go to a bi-monthly schedule in 2010. This provides further proof … Read more
Via a referral from the Pet Biz Helper on Twitter, I discovered an article on the Small Business Trends site regarding pet-related franchises. The article quoted statistics from the American Pet Products Association regarding the strength and growth of the pet industry and then listed a number of “young” pet franchises. Most were in the … Read more
A friend of mine who pet sits forwarded a copy of a dog tips newsletter from Nanny 911 for dogs, which is distributed to over 2800 subscribers weekly. The author is Victoria Rose, a positively oriented dog trainer who currently lives in the Portland, OR area with her Doberman Pinscher, Jetta. The Nanny 911 e-newsletter … Read more
Petfood Industry News published an article about the increasing use of celebrities in dog food and product marketing. Rachel Ray collaborated with Dad’s to create a pet food line called Nutrish, Cesar Milan has a relationship with Petco, Martha Stewart and Purina and Ellen Degeneres’ relationship with Halo foods are all detailed in the discussion. … Read more
A new follower on Twitter looked like a dog person, so I followed back and then she sent me a direct message (DM) which is not uncommon. She invited me to contact her for dog training advice, again not that uncommon, especially since you’d have to dig through my Linkedin profile that I reference on … Read more