You Gotta Love Dog Car Ads

dog with head out car window

The Dog Marketing Blog reflects where two of my worlds, marketing, and dogs, intersect, and I am especially fond of covering the moments when my marketing sub-specialty, automotive also gets into this picture.  Earlier this year MediaPost published an article describing how Land Rover marketed to dog owners at a horse event in Kentucky, and … Read more You Gotta Love Dog Car Ads

Dog friendly Honda Element at NAIAS

I attended the North American International Auto Show (NAIAS) in Detroit this morning and was able to see the Honda Element decked out with its Dog Friendly package. I’ve read about this option before in both the trade and dog-centric press, but this was my first opportunity to see it in person.  The package includes … Read more Dog friendly Honda Element at NAIAS

Honda Element Dog Friendly Edition

Honda showed an even dog-friendlier version of its Element,  2007 DogCar of the Year winner at the New York Auto Show this week according to an Automotive News newscast.  Jalopnik’s coverage includes photos of the Honda Element Dog Friendly edition which features a dog bed, pet restraints, rear ventilation system, no-spill bowl and dog ramp.  … Read more Honda Element Dog Friendly Edition

Pedigree teams with DogTime Media Widget

MediaPost reports that Pedigree is re-purposing some of the ads shown on the Westminster Kennel Club broadcast through the DogTime media Sparky Media Center widget.  Another Westminster advertiser, Toyota Venza is also participating with Sparky as are other leading pet brands.  Although Pedigree was the sole dog food sponsor of Westminster, apparently the brand is … Read more Pedigree teams with DogTime Media Widget

Toyota Venza gunning for Honda’s Dog Car crown

MediaPost notes a number of moves that Toyota is making to pomote the new Venza to dog owners. Toyota was the sole automotive sponsor of the Westminster Kennel Club dog show and has signed up to sponsor Cesar Milan’s Dog Whisperer in its fifth season. In previous seasons, Cesar drove  Jeeps and other Chrysler products. … Read more Toyota Venza gunning for Honda’s Dog Car crown

Alltop Blogs: Pets

It’s about time I did some posting. Amazing how being employed and pursuing multiple awards and titles on three dogs simultaneously can interfere with my attention to this blog, which has lately been limited to attending to an amazing number of spam comments. I can’t quite remember how I stumbled into this, I’m pretty sure … Read more Alltop Blogs: Pets

Honda Element takes a hint from dogcars.com

My co-worker Libby tipped me off to a piece in Media Post talking about how Honda decided to take the Element’s top rating on DogCars.com and develop a dog-centric campaign with TV and online elements (no pun intended.) The article refers to 95 Google dog-sites, one of much must be dog show superintendent MB-F’s Infodog, … Read more Honda Element takes a hint from dogcars.com