Email Marketing for Dog Clubs

dog with letter

People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read more Email Marketing for Dog Clubs

Educating Dog Clubs About Digital Marketing

AKC digital markering 101 title slide

AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read more Educating Dog Clubs About Digital Marketing

Marketing Dog Club Events with Facebook Advertising

Facebook Logo

Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan,  sessions have been … Read more Marketing Dog Club Events with Facebook Advertising

The #1 Dog Club Website in Michigan

irish wolfhound head

Reviewing Michigan All Breed Dog Club Websites I looked at all the websites I could find for Michigan all breed dog clubs while reviewing the AKC Webinar on website best practices.  These dog cub websites vary widely in quality and some clubs have opted to have a Facebook page in lieu of a website.   In … Read more The #1 Dog Club Website in Michigan

Growing a Family Dog Event With Effective Publicity

Winter dog classic logo

Expanding on my theme of promoting AKC all breed clubs through websites,  I found a 2015 post in the Canine Chronicle written by then AKC Public Relations Director, Stephanie Smith.  In it, she talks to Dr. Alan Dorfman, a show chair associated with one of the Michigan dog show cluster websites I mentioned in my … Read more Growing a Family Dog Event With Effective Publicity

Building Better Websites for AKC Dog Clubs

pug dog with a laptop

The American Kennel Club launched a series of educational webinars earlier this year aimed at dog fanciers and clubs and I have been watching them with great interest.  I understand much of this content has been shared with the AKC delegate body, but I can’t say I had heard about these educational programs through my … Read more Building Better Websites for AKC Dog Clubs

Promoting Michigan Dog Events, Products, and Services

The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan.   Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide,  published by her sister who … Read more Promoting Michigan Dog Events, Products, and Services

Facebook Pages for Dogs

While strictly speaking this post is more about dogs in social media than marketing per se, I just couldn’t resist a post about an article on Mashable which reported on a Lab 42 study and infographic about the number of dogs on Facebook.  It seems that about 14% of the people in the Lab 42 … Read more Facebook Pages for Dogs

Halo sponsors iPhone app for Freekibble.com

Petfood Industry reported that Halo pets has signed on as a sponsor for Freekibble.com’s  iPhone app, Kibble Katch.  Freekibble donates 10 pieces of kibble for each click on a trivia game on their site.  The food is donated by corporate  sponsors which manufacture premium natural  petfoods, including Castor & Pollux and Canidae on the Freekibble … Read more Halo sponsors iPhone app for Freekibble.com

Purina Petcentric Portal

I recently got my first email from Petcentric with a link to their site, which launched in 2006.  In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more Purina Petcentric Portal