You Gotta Love Dog Car Ads

dog with head out car window

The Dog Marketing Blog reflects where two of my worlds, marketing, and dogs, intersect, and I am especially fond of covering the moments when my marketing sub-specialty, automotive also gets into this picture.  Earlier this year MediaPost published an article describing how Land Rover marketed to dog owners at a horse event in Kentucky, and … Read more You Gotta Love Dog Car Ads

Pet Greeting Cards

The Card Emporium,  a blog associated with a card sending business focused a post on the potential of  pet greeting cards. Noting the strength of the pet market and pet humanization trends, the author points to pet greeting cards as an area worthy of investment, both for retail sales to pet owners and as a … Read more Pet Greeting Cards

Purina Petcentric Portal

I recently got my first email from Petcentric with a link to their site, which launched in 2006.  In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more Purina Petcentric Portal

Taco Bell Spokesdog passes

RetailWire alerted me to an LA Times article reporting on the death of Gidget, the Chihuahua best known for her role in the  Taco Bell “Yo Quiero Taco Bell” campaign which ran from 1997-2000.  Gidget was 15, and suffered a massive stroke at home. This Taco Bell campaign became a cultural icon, despite  criticism both … Read more Taco Bell Spokesdog passes