You Gotta Love Dog Car Ads

dog with head out car window

The Dog Marketing Blog reflects where two of my worlds, marketing, and dogs, intersect, and I am especially fond of covering the moments when my marketing sub-specialty, automotive also gets into this picture.  Earlier this year MediaPost published an article describing how Land Rover marketed to dog owners at a horse event in Kentucky, and … Read more

Purina Petcentric Portal

I recently got my first email from Petcentric with a link to their site, which launched in 2006.  In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more

Taco Bell Spokesdog passes

RetailWire alerted me to an LA Times article reporting on the death of Gidget, the Chihuahua best known for her role in the  Taco Bell “Yo Quiero Taco Bell” campaign which ran from 1997-2000.  Gidget was 15, and suffered a massive stroke at home. This Taco Bell campaign became a cultural icon, despite  criticism both … Read more