Email Marketing for Dog Clubs

email for a national specialty website

People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read more

Educating Dog Clubs About Digital Marketing

AKC digital markering 101 title slide

AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read more

Marketing Dog Club Events with Facebook Advertising

Facebook Logo

Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan,  sessions have been … Read more

Promoting Michigan Dog Events, Products, and Services

The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan.   Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide,  published by her sister who … Read more

Iams ProActive dog food with prebiotics

Brandweek featured an article discussing Iam’s integrated campaign for its ProActive pet foods containing prebiotics.  The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog … Read more

Bottled Water for Dogs

I’ve seen dog sport drinks, dog beer, and now I’ve discovered a bottled spring water  marketed especially for dogs.  Sport Dog water, which launched in 2007 is available for order online through the Thirstmonger site and also has distribution in the Eastern US through Royal Pet Supplies.  This bottled spring water meets all FDA regulations … Read more

Petco Promotes Organic Petfood

DMNews reported on Petco‘s use of email marketing, including the recent addition of  content promoting organic pet foods.  These emails are supported by in-store seminars about organic foods as well as the Petco-sponsored Facebook page, Generation Natural Pet.  The article goes on to describe more details of the Petco e-communications strategy including species targeting, pet … Read more