Marketing Musings of a Dog Enthusiast
The AKC’s Digital Marketing 101 Webinar closed with a section about promoting dog club events. Most dog clubs start because their members wanted to host an event where people can show and share their dogs with other dog enthusiasts and the general public. A great event needs people and your promotions can make a difference … Read more
People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read more
AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read more
Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan, sessions have been … Read more
Expanding on my theme of promoting AKC all breed clubs through websites, I found a 2015 post in the Canine Chronicle written by then AKC Public Relations Director, Stephanie Smith. In it, she talks to Dr. Alan Dorfman, a show chair associated with one of the Michigan dog show cluster websites I mentioned in my … Read more
The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan. Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide, published by her sister who … Read more
Linkedin’s Pet Online Marketing Group started a discussion(join the group to see the full discussion) about members’ Facebook pages which as of December 31, 2010 had generated over 170 responses. I spent some time reviewing the sites posted in the last couple months and wanted to post some general observations. My impression was that … Read more
Brandweek featured an article discussing Iam’s integrated campaign for its ProActive pet foods containing prebiotics. The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog … Read more
I’ve seen dog sport drinks, dog beer, and now I’ve discovered a bottled spring water marketed especially for dogs. Sport Dog water, which launched in 2007 is available for order online through the Thirstmonger site and also has distribution in the Eastern US through Royal Pet Supplies. This bottled spring water meets all FDA regulations … Read more
DMNews reported on Petco‘s use of email marketing, including the recent addition of content promoting organic pet foods. These emails are supported by in-store seminars about organic foods as well as the Petco-sponsored Facebook page, Generation Natural Pet. The article goes on to describe more details of the Petco e-communications strategy including species targeting, pet … Read more