Did You Run That Copy By Legal? I used to verify claims in automotive ads and ran them through a strict legal process. I often look at pet food advertising in disbelief. Flimsy and misleading claims abound in the pet marketing space. Yet, these claims seem to elude the kind of competitor challenges and scrutiny … Read more What do you mean by artificial?
I tested my dog Iris using the Wisdom 4.0 DNA test, which is marketed to people who are curious about what breeds make up their dog’s heritage. I was not surprised to find out that she was 100% Bull Terrier, and I was pleased that she wasn’t carrying genes for either of the two genetic … Read more Hopping on The Canine DNA Test Bandwagon
There is an interesting subset of dog food customization and delivery that I’m seeing more references to lately. If you search for “Custom Dog Food”, Google returns over 43 million results. I have a problem calling it customized dog food, because as far as I can tell, each brand presents a limited number of options, … Read more Can You Really Customize Your Dog’s Food Online?
Barriers to entry are low in many sectors of the dog-related industry. Which means that there are many small businesses marketing products and services for dogs and other pets. Many dog product entrepreneurs are fueled by their passion to solve a problem they experienced with their own pets which inspired them to launch their business. … Read more Great Source for Dog Marketing Intelligence
Grain free dog foods are the fastest growing segment of the dog food market, up 9% in the past year, while sales of foods with grains are down slightly. Over half of all new dog foods introduced in 2017 were grain free, and companies that stated earlier they would not jump on the grain free … Read more Marketing Boosts Grain Free Dog Food Sales
Pet Product News reported on a co-marketing promotion between two of food giant Nestle’s divisions, Jenny Craig weight loss and Purina pet foods work together to promote weight loss for both pet owners and their pets. Project Pet Slim down is marketed through veterinarians as a New Years resolution for the pet and is not … Read more Lose Weight in 2012 with Purina and Jenny Craig
Southeast Michigan’s local MetroMode media outlet reported on Bingo Pet Salon an upscale pet business opening in Royal Oak, one of the hippest inner ring Detroit suburbs. Bingo Pet Salon offers a contemporary look and feel and in addition to dog and cat grooming services, offers pet sitting and locally made specialty pet products, including … Read more Bingo Pet Salon Offers Upscale Pet Services
It looks like good news for pet retailers this holiday season. An annual AP-Petside poll conducted by GfK found that pet owners are planning on spending more on their pets’ Christmas gifts in 2011 than in 2010. About half (51%) of pet owners plan to buy their pets a Christmas gift, a percentage which has … Read more Christmas Gifts for Dogs
Home Furnishings Business reports on the launch of Arf Van home furnishings for dogs from Art Van Furniture. This is the first human furniture player I’ve seen enter this area; the products range from modestly priced dog beds which are similar to those sold in pet stores to hard goods which resemble traditional furniture. Prices … Read more Arf Van Furniture for Dogs by Art Van
Petfood Industry reported on another entrant in the dog beverage category. Dogdration is the brainchild of Colorado State University student Brian Fate who felt his dog needed to replace electrolytes after vigorous exercise. The Rocky Mountain Collegian recently featured a story on Brian and his company. The product is available online and in a limited … Read more Dogdration dog sports beverage