MediaPost reports that Cesar Millan, also known as The Dog Whisperer from his National Geographic television series of that name, launched a magazine titled Cesar’s Way with the first issue published on September 15, 2009. Cesar’s Way will publish two issues in 2009 and go to a bi-monthly schedule in 2010.
This provides further proof of not only Mr Millan’s personal celebrity status, but the strength of the dog services industry in the face of the recession and weakness in the magazine sector generally. The magazine will focus on the human-canine bond with stories about people and their dogs, including both celebrity and non-celebrity dog owners. Stories about dog training and adapting to life with dogs will also be included in the magazine.