Now this one is DISGUSTING!

Today’s Adrants newsletter included a story about what I think is a grossly inappropriate ad for the Columbian dog food brand Nutrecan Senior.  From a marketing standpoint, I think it’s telling that most of the items on the first page of a Google search for the brand were about this ad, which featured a blow-up … Read moreNow this one is DISGUSTING!

Pet Food Politics

I finally finished reading Pet Food Politics by Marion Nestle I delayed starting the book to read one of her earlier books, Food Politics which details the forces behind US food agencies and policies. Pet Food Politics details the the story behind the pet food recall of 2007 which was ultimately traced to deliberate melamine … Read morePet Food Politics

Dog Time Media

Hard to believe I hadn’t heard of this vertical ad network until I read this article in MediaPost today.  The DogTime Media site claims they have 180 high quality pet site partners; the MediaPost article mentions another 130 bloggers.  The network claims to reach more than 10 million visitors a month and enables content sharing … Read moreDog Time Media

Retailing Tips for the Pet Department

I’m taking advantage of an unexpected break in employment to get back to posting. Yeah! (for the posting opportunity, not the renewed task of job-seeking) This summer Retailwire published a series of pet department retailing tips from Nestle Purina. I’ll start with the one talking about allocation of space within the pet department.  They recommended … Read moreRetailing Tips for the Pet Department

Veterinarian Survey

I found a report online from the financial analysis company William Blair on veterinarian attitudes regarding the future of their business and how that impacts the outlook for major pharmaceutical companies. In general, they found that spending on pets is less affected by fluctuations in the economy than other categories and veterinarians were cautiously optimistic … Read moreVeterinarian Survey

Alltop Blogs: Pets

It’s about time I did some posting. Amazing how being employed and pursuing multiple awards and titles on three dogs simultaneously can interfere with my attention to this blog, which has lately been limited to attending to an amazing number of spam comments. I can’t quite remember how I stumbled into this, I’m pretty sure … Read moreAlltop Blogs: Pets

Honda Element takes a hint from dogcars.com

My co-worker Libby tipped me off to a piece in Media Post talking about how Honda decided to take the Element’s top rating on DogCars.com and develop a dog-centric campaign with TV and online elements (no pun intended.) The article refers to 95 Google dog-sites, one of much must be dog show superintendent MB-F’s Infodog, … Read moreHonda Element takes a hint from dogcars.com