Did You Run That Copy By Legal? I used to verify claims in automotive ads and ran them through a strict legal process. I often look at pet food advertising in disbelief. Flimsy and misleading claims abound in the pet marketing space. Yet, these claims seem to elude the kind of competitor challenges and scrutiny … Read more What do you mean by artificial?
Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan, sessions have been … Read more Marketing Dog Club Events with Facebook Advertising
A Novel Exhibit at the 2019 Detroit Auto Show I try to visit the North American International Auto Show (NAIAS) aka the Detroit Auto Show every year, and this year I made it down on Tuesday of the public week. As usual, my focus was on vehicles with dog hauling potential, whether they were small, … Read more Dog Rescue at the Detroit Auto Show
Reviewing Michigan All Breed Dog Club Websites I looked at all the websites I could find for Michigan all breed dog clubs while reviewing the AKC Webinar on website best practices. These dog cub websites vary widely in quality and some clubs have opted to have a Facebook page in lieu of a website. In … Read more The #1 Dog Club Website in Michigan
I tested my dog Iris using the Wisdom 4.0 DNA test, which is marketed to people who are curious about what breeds make up their dog’s heritage. I was not surprised to find out that she was 100% Bull Terrier, and I was pleased that she wasn’t carrying genes for either of the two genetic … Read more Hopping on The Canine DNA Test Bandwagon
Expanding on my theme of promoting AKC all breed clubs through websites, I found a 2015 post in the Canine Chronicle written by then AKC Public Relations Director, Stephanie Smith. In it, she talks to Dr. Alan Dorfman, a show chair associated with one of the Michigan dog show cluster websites I mentioned in my … Read more Growing a Family Dog Event With Effective Publicity
The American Kennel Club launched a series of educational webinars earlier this year aimed at dog fanciers and clubs and I have been watching them with great interest. I understand much of this content has been shared with the AKC delegate body, but I can’t say I had heard about these educational programs through my … Read more Building Better Websites for AKC Dog Clubs
The Dog Marketing Blog reflects where two of my worlds, marketing, and dogs, intersect, and I am especially fond of covering the moments when my marketing sub-specialty, automotive also gets into this picture. Earlier this year MediaPost published an article describing how Land Rover marketed to dog owners at a horse event in Kentucky, and … Read more You Gotta Love Dog Car Ads
There is an interesting subset of dog food customization and delivery that I’m seeing more references to lately. If you search for “Custom Dog Food”, Google returns over 43 million results. I have a problem calling it customized dog food, because as far as I can tell, each brand presents a limited number of options, … Read more Can You Really Customize Your Dog’s Food Online?
Barriers to entry are low in many sectors of the dog-related industry. Which means that there are many small businesses marketing products and services for dogs and other pets. Many dog product entrepreneurs are fueled by their passion to solve a problem they experienced with their own pets which inspired them to launch their business. … Read more Great Source for Dog Marketing Intelligence