MediaPost reports that the dollar value of pet food sales actually rose in the wake of the 2007 pet food recalls as owners shifted their purchases to higher end foods which promised more control and transparency regarding manufacturing and food sources. This information was reported in the latest release of the “Pet Food in the U.S.” study by Packaged Facts. The Whole Dog Journal’s recent recommended foods articles emphasize this trend, as this year they refuse to recommend any foods which do not disclose the actual location of manufacture. The Packaged Facts report also notes that like most industries, marketing dollars are shifting more and more to online media and that both Proctor and Gamble and DelMonte are shifting more of their spending into branded entertainment.