Retailing Tips for the Pet Department

I’m taking advantage of an unexpected break in employment to get back to posting. Yeah! (for the posting opportunity, not the renewed task of job-seeking)

This summer Retailwire published a series of pet department retailing tips from Nestle Purina. I’ll start with the one talking about allocation of space within the pet department.  They recommended a 60/40 dog/cat split, which at first I found surprising, as I’d always heard there were more pet cats than dogs in the US. Well, upon further research I found this was true, but there are actually more dog-owning HOUSEHOLDS, as cat owning households in general own more cats (2.2) than dog owning households have dogs (1.7) according to a 2007 study by the American Veterinary Medical Association, and there are actually more dog than cat owning households in the U.S. overall (37% vs 32%.) Since dogs are generally bigger, they eat more, play with bigger toys and are generally more tolerant of wearing silly clothes, I can see where the 60/40 rule makes sense.

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