Dog Show Promotion Review
This post reviews the performance of 2022 Facebook posts promoting the Michigan Spring Cluster dog shows.
AKC
Follow me to the Dog Show!
The Progressive Dog Show of Wayne County and the Pontiac Kennel Club will be hosting the second Michigan Spring Cluster from April 28 through May 1, 2022. In 2021 we were the first post-COVID all-breed shows in Michigan. Our entries were very strong, and at the end of the weekend, the clubs were delighted, but … Read more
Promoting Club Events
The AKC’s Digital Marketing 101 Webinar closed with a section about promoting dog club events. Most dog clubs start because their members wanted to host an event where people can show and share their dogs with other dog enthusiasts and the general public. A great event needs people and your promotions can make a difference … Read more
Marketing Dog Clubs with Social Media
This post continues my deep dive into the AKC Digital Marketing 101 webinar that aired earlier this year. The AKC’s Social Media Manager, Cody Barr, shared tips on using social media, giving specific examples of the platforms and tactics that are best suited to dog clubs. This webinar shared more specific how-tos and answers to … Read more
Email Marketing for Dog Clubs
People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read more
Educating Dog Clubs About Digital Marketing
AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read more
Selling the AKC – Programs for All
My all-breed dog club recently held its all breed shows in Birch Run, Michigan. I am our Education Chair, and my duties include staffing an education table at our shows. The AKC Public Education department is my usual conduit to AKC materials for the table, and they will send clubs a box of materials appropriate … Read more
Let’s Work Together: Collaborating with AKC Dog Clubs
This is a summary of the webinar presented by AKC Club Development which talked about clubs collaborating, not only with other AKC clubs, but other types of dog and community events and attractions. Guy Fisher, Manager of AKC Club Development was the lead presenter for this webinar. Guy started off with some administrative best practices, … Read more
AKC Helps Dog Clubs Find Their Social Media Voice
I recently viewed the AKC’s webinar on “Finding Your Social Media Voice” which featured Brandi Hunter, the AKC’s Vice President of Public Relations and Communications. Ms. Hunter is clearly fluent in and enthusiastic about social media and covered a large amount of information in the hour scheduled. I think I’ve got a fairly good grasp … Read more
Building Better Websites for AKC Dog Clubs
The American Kennel Club launched a series of educational webinars earlier this year aimed at dog fanciers and clubs and I have been watching them with great interest. I understand much of this content has been shared with the AKC delegate body, but I can’t say I had heard about these educational programs through my … Read more