Marketing Musings of a Dog Enthusiast
The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan. Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide, published by her sister who … Read more
This past Sunday I attended the Paws in the Park event at Canton Heritage Park in Canton Michigan. This was the second of a two-day event celebrating pets sponsored by Paws in the Park USA and the Humane Society of Huron Valley along with other local businesses. There were exhibitions and spectator participation events scheduled … Read more
Petfood Industry News published an article about the increasing use of celebrities in dog food and product marketing. Rachel Ray collaborated with Dad’s to create a pet food line called Nutrish, Cesar Milan has a relationship with Petco, Martha Stewart and Purina and Ellen Degeneres’ relationship with Halo foods are all detailed in the discussion. … Read more