PetCoach Comprehensive In-Store Dog Support System

My husband and I are fans of Shark Tank, and we happened to watch a vintage episode from November 2016 where Pupbox was pitched,  The company was offering a subscription box to puppy owners which followed the puppies with age-appropriate offerings through adulthood, when they switched to an adult dog version of the box.  The segment … Read morePetCoach Comprehensive In-Store Dog Support System

DOGTV – The First Television Channel for dogs

This week the New York Times reported on a new cable channel, Dog TV; the story was also picked up by MediaPost.  The first thought that came to my mind, was how are they monetizing this? What advertiser in their right mind would buy space targeted to the canine demographic?  Turns out it’s a pay … Read moreDOGTV – The First Television Channel for dogs

Facebook Pages for Dogs

While strictly speaking this post is more about dogs in social media than marketing per se, I just couldn’t resist a post about an article on Mashable which reported on a Lab 42 study and infographic about the number of dogs on Facebook.  It seems that about 14% of the people in the Lab 42 … Read moreFacebook Pages for Dogs

PetsMart and GNC create line of pet supplements

PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website.  The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends.  Vitamin and supplement usage is increasing for humans,  … Read morePetsMart and GNC create line of pet supplements

Puppy Tweets from Mattel

An alert on the Eurodogtraining blog led me to news of a new product announcement from Mattel: Puppy Tweets, a device that allows your dog to send tweets via a collar tag.  The tag responds to noise and motion and sends one of several tweets in response to your dog’s activity (or lack thereof.)   Details … Read morePuppy Tweets from Mattel

Dog friendly Honda Element at NAIAS

I attended the North American International Auto Show (NAIAS) in Detroit this morning and was able to see the Honda Element decked out with its Dog Friendly package. I’ve read about this option before in both the trade and dog-centric press, but this was my first opportunity to see it in person.  The package includes … Read moreDog friendly Honda Element at NAIAS

Aqua Pure Breed bottled water for dogs

Aqua Pure Breed started following me on Twitter, introducing me to another entry in the bottled water for dogs category. This product offers  innovative user-friendly packaging; it comes in a wide-mouthed plastic bottle  that serves as a bowl.  In addition to plain spring water, Aqua Pure Breed comes in two enhanced varieties, one for joint … Read moreAqua Pure Breed bottled water for dogs

HBH Pet Products Social Media outreach

Petfood Industry reported on promotional efforts by HBH Pet Products on behalf of their No Grainers dog treats. These include a photo contest  co-sponsored by WalMart which is offering a $200 gift card as one of the prizes. They also ran a Twitter contest; consumers who follow HBH pet products and re-tweet (RT) a message … Read moreHBH Pet Products Social Media outreach

Packaged Facts Pet Care Services Report

Packaged Facts recently released the 3rd edition of its Pet Care Services in the US report. I haven’t seen any online summaries of the report yet, but I could glean a few insights from the table of contents available online.  Total expenditures on pet care services in 2008 reached $23 Billion, hitting a 10 year … Read morePackaged Facts Pet Care Services Report