Marketing Musings of a Dog Enthusiast
My husband and I are fans of Shark Tank, and we happened to watch a vintage episode from November 2016 where Pupbox was pitched, The company was offering a subscription box to puppy owners which followed the puppies with age-appropriate offerings through adulthood, when they switched to an adult dog version of the box. The segment … Read more
This week the New York Times reported on a new cable channel, Dog TV; the story was also picked up by MediaPost. The first thought that came to my mind, was how are they monetizing this? What advertiser in their right mind would buy space targeted to the canine demographic? Turns out it’s a pay … Read more
While strictly speaking this post is more about dogs in social media than marketing per se, I just couldn’t resist a post about an article on Mashable which reported on a Lab 42 study and infographic about the number of dogs on Facebook. It seems that about 14% of the people in the Lab 42 … Read more
PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website. The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends. Vitamin and supplement usage is increasing for humans, … Read more
An alert on the Eurodogtraining blog led me to news of a new product announcement from Mattel: Puppy Tweets, a device that allows your dog to send tweets via a collar tag. The tag responds to noise and motion and sends one of several tweets in response to your dog’s activity (or lack thereof.) Details … Read more
I attended the North American International Auto Show (NAIAS) in Detroit this morning and was able to see the Honda Element decked out with its Dog Friendly package. I’ve read about this option before in both the trade and dog-centric press, but this was my first opportunity to see it in person. The package includes … Read more
Aqua Pure Breed started following me on Twitter, introducing me to another entry in the bottled water for dogs category. This product offers innovative user-friendly packaging; it comes in a wide-mouthed plastic bottle that serves as a bowl. In addition to plain spring water, Aqua Pure Breed comes in two enhanced varieties, one for joint … Read more
Petfood Industry reported on promotional efforts by HBH Pet Products on behalf of their No Grainers dog treats. These include a photo contest co-sponsored by WalMart which is offering a $200 gift card as one of the prizes. They also ran a Twitter contest; consumers who follow HBH pet products and re-tweet (RT) a message … Read more
Packaged Facts recently released the 3rd edition of its Pet Care Services in the US report. I haven’t seen any online summaries of the report yet, but I could glean a few insights from the table of contents available online. Total expenditures on pet care services in 2008 reached $23 Billion, hitting a 10 year … Read more
Primo Pads was a vendor at the Ann Arbor Kennel Club shows July 4th weekend, so I stopped by to purchase a pad for one of my dogs and exchange one that had been chewed. I decided to ask the business owner, Gary Berding, how he got into the business of making these durable, high … Read more