Marketing Musings of a Dog Enthusiast
This post continues my deep dive into the AKC Digital Marketing 101 webinar that aired earlier this year. The AKC’s Social Media Manager, Cody Barr, shared tips on using social media, giving specific examples of the platforms and tactics that are best suited to dog clubs. This webinar shared more specific how-tos and answers to … Read more
I recently viewed the AKC’s webinar on “Finding Your Social Media Voice” which featured Brandi Hunter, the AKC’s Vice President of Public Relations and Communications. Ms. Hunter is clearly fluent in and enthusiastic about social media and covered a large amount of information in the hour scheduled. I think I’ve got a fairly good grasp … Read more
While strictly speaking this post is more about dogs in social media than marketing per se, I just couldn’t resist a post about an article on Mashable which reported on a Lab 42 study and infographic about the number of dogs on Facebook. It seems that about 14% of the people in the Lab 42 … Read more
Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on … Read more
The Pioneer Press reports on TwinCities.com about Minneapolis-St.Paul area animal shelters use of social media to publicize and place rescued pets. They discuss the social media strategies of the Animal Ark, Animal Humane Society, and the Minnesota Valley Humane Society All three organizations have established both Twitter and Facebook accounts. The AHS also has a … Read more
Latest sighting in the humanization of dogs trend – my latest Dogs in Canada newsletter has arrived with an article about dog beers. The article profiles three dog-targeted brews, Kwispelbier from the Netherlands, Australia’s Dog Beer created by an enterprising pet retailer, and the US entry, Bowser Beer. Bowser Beer even has its own Facebook … Read more
Petfood Industry reports that Nutro has partnered with Meetup.com to sponsor 60 Meetup groups. The sponsored groups include a variety of existing dog Meetup groups across across North America, including specific breed groups, rescue groups and the Denver Yappy Hour all-dogs social group. Nutro is hosting a kick-off Meetup on September 16, in New York … Read more
An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco. Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand. On Facebook, Petco has both a fan page and … Read more
Petfood Industry reported on promotional efforts by HBH Pet Products on behalf of their No Grainers dog treats. These include a photo contest co-sponsored by WalMart which is offering a $200 gift card as one of the prizes. They also ran a Twitter contest; consumers who follow HBH pet products and re-tweet (RT) a message … Read more
MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the … Read more