AKC Helps Dog Clubs Find Their Social Media Voice

I recently viewed the AKC’s webinar on “Finding Your Social Media Voice” which featured Brandi Hunter, the AKC’s Vice President of Public Relations and Communications. Ms. Hunter is clearly fluent in and enthusiastic about social media and covered a large amount of information in the hour scheduled.  I think I’ve got a fairly good grasp … Read moreAKC Helps Dog Clubs Find Their Social Media Voice

Facebook Pages for Dogs

While strictly speaking this post is more about dogs in social media than marketing per se, I just couldn’t resist a post about an article on Mashable which reported on a Lab 42 study and infographic about the number of dogs on Facebook.  It seems that about 14% of the people in the Lab 42 … Read moreFacebook Pages for Dogs

Walmart expands ASPCA partnership

Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on … Read moreWalmart expands ASPCA partnership

More Dog Humanization: Dog Beer

Latest sighting in the humanization of dogs trend – my latest Dogs in Canada newsletter has arrived with an article about dog beers.   The article profiles three dog-targeted brews, Kwispelbier from the Netherlands, Australia’s Dog Beer created by an enterprising pet retailer, and the US entry,  Bowser Beer.  Bowser Beer even has its own Facebook … Read moreMore Dog Humanization: Dog Beer

Nutro dog food plans Meetups

Petfood Industry reports that Nutro has partnered with Meetup.com to sponsor 60 Meetup groups. The sponsored groups include a variety of  existing dog Meetup groups across across North America, including specific breed groups, rescue groups and the Denver Yappy Hour all-dogs social group.  Nutro is hosting a kick-off Meetup on September 16, in New York … Read moreNutro dog food plans Meetups

Petco is all over Social Media

An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco.   Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand.  On Facebook, Petco has both a fan page and … Read morePetco is all over Social Media

HBH Pet Products Social Media outreach

Petfood Industry reported on promotional efforts by HBH Pet Products on behalf of their No Grainers dog treats. These include a photo contest  co-sponsored by WalMart which is offering a $200 gift card as one of the prizes. They also ran a Twitter contest; consumers who follow HBH pet products and re-tweet (RT) a message … Read moreHBH Pet Products Social Media outreach

Dogtime Media’s Save-a-Dog Facebook app

MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the … Read moreDogtime Media’s Save-a-Dog Facebook app

Social Dog Marketing: Oh My Dog Supplies

I recently encountered an online dog supplies company called Oh My Dog Supplies on Twitter.  Since following them, I’ve been impressed by their use of social media.  I checked out the website, which features an interesting collection of  premium quality dog products with a guarantee that you won’t find any of their items at a … Read moreSocial Dog Marketing: Oh My Dog Supplies