Promoting Michigan Dog Events, Products, and Services

The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan.   Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide,  published by her sister who … Read morePromoting Michigan Dog Events, Products, and Services

Pedigree’s German adoption drive

CMD Global profiles a campaign by Pedigree in Germany which launched in 2008 to raise brand awareness and sales when Pedigree found its products trapped in a stagnant mid-market position.  Growth areas in the industry were in value priced store brands and at the premium end of the market.   Pedigree’s strategy leveraged the dog-owning public’s … Read morePedigree’s German adoption drive