PetCoach Comprehensive In-Store Dog Support System

My husband and I are fans of Shark Tank, and we happened to watch a vintage episode from November 2016 where Pupbox was pitched,  The company was offering a subscription box to puppy owners which followed the puppies with age-appropriate offerings through adulthood, when they switched to an adult dog version of the box.  The segment … Read morePetCoach Comprehensive In-Store Dog Support System

Petco Promotes Organic Petfood

DMNews reported on Petco‘s use of email marketing, including the recent addition of  content promoting organic pet foods.  These emails are supported by in-store seminars about organic foods as well as the Petco-sponsored Facebook page, Generation Natural Pet.  The article goes on to describe more details of the Petco e-communications strategy including species targeting, pet … Read morePetco Promotes Organic Petfood

Petco is all over Social Media

An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco.   Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand.  On Facebook, Petco has both a fan page and … Read morePetco is all over Social Media

Celebrity Dog Marketing

Petfood Industry News published an article about the increasing use of celebrities in dog food and product marketing.  Rachel Ray collaborated with Dad’s to create a  pet food  line called Nutrish, Cesar Milan has a relationship with Petco, Martha Stewart and Purina and Ellen Degeneres’ relationship with Halo foods are all detailed in the discussion.  … Read moreCelebrity Dog Marketing