supplements

Marketing In the Gray Zone with Canine Cannabanoids

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Products including hemp for dogs as well as humans are being introduced and promoted at a breakneck pace.   The editor of Petfood Industry weighed in on this topic in the July 2018 issue.  One of the most interesting things about this trend from a marketing standpoint is the legal standing not only of these products … Read more

PetsMart and GNC create line of pet supplements

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PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website.  The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends.  Vitamin and supplement usage is increasing for humans,  … Read more