Marketing Musings of a Dog Enthusiast
I recently viewed the AKC’s webinar on “Finding Your Social Media Voice” which featured Brandi Hunter, the AKC’s Vice President of Public Relations and Communications. Ms. Hunter is clearly fluent in and enthusiastic about social media and covered a large amount of information in the hour scheduled. I think I’ve got a fairly good grasp … Read more
The Michigan Canine Resource Guide is a unique publication targeted to dog owners in Michigan. Beth Mitchell launched this guide to dog-related events, products, and services in Michigan in 2015 and it has steadily grown as more organizations and advertisers contribute. Beth was inspired by the Arizona Equine Resource Guide, published by her sister who … Read more
While strictly speaking this post is more about dogs in social media than marketing per se, I just couldn’t resist a post about an article on Mashable which reported on a Lab 42 study and infographic about the number of dogs on Facebook. It seems that about 14% of the people in the Lab 42 … Read more
An alert on the Eurodogtraining blog led me to news of a new product announcement from Mattel: Puppy Tweets, a device that allows your dog to send tweets via a collar tag. The tag responds to noise and motion and sends one of several tweets in response to your dog’s activity (or lack thereof.) Details … Read more
An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco. Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand. On Facebook, Petco has both a fan page and … Read more
Petfood Industry reported on promotional efforts by HBH Pet Products on behalf of their No Grainers dog treats. These include a photo contest co-sponsored by WalMart which is offering a $200 gift card as one of the prizes. They also ran a Twitter contest; consumers who follow HBH pet products and re-tweet (RT) a message … Read more
I recently encountered an online dog supplies company called Oh My Dog Supplies on Twitter. Since following them, I’ve been impressed by their use of social media. I checked out the website, which features an interesting collection of premium quality dog products with a guarantee that you won’t find any of their items at a … Read more
A new follower on Twitter looked like a dog person, so I followed back and then she sent me a direct message (DM) which is not uncommon. She invited me to contact her for dog training advice, again not that uncommon, especially since you’d have to dig through my Linkedin profile that I reference on … Read more
A dog-twist on the Twitter phenomenon called #followfriday. Pawluxury, a dog products site that really gets social media launched this new hashtag today. They’ve asked their followers to recognize quality dog-topic tweeters with the hashtag signifier. According to Real Time Trends, it’s been in the top 10 hashtags (#7) today. I’ll be checking them out … Read more
This past Thursday evening I participated in a Twitter scavenger hunt called Barkhunt (or #Barkhunt, the hashtag in front signifies a common tag to be used to share info on a topic or event.) The event was sponsored by four dog online businesses who tweet (send messages on Twitter), FourLeggedMedia, Best Bully Sticks, Ask Spike … Read more