Marketing Dog Clubs with Social Media

woman taking selfie with 2 dogs

This post continues my deep dive into the AKC Digital Marketing 101 webinar that aired earlier this year. The AKC’s Social Media Manager, Cody Barr, shared tips on using social media, giving specific examples of the platforms and tactics that are best suited to dog clubs. This webinar shared more specific how-tos and answers to … Read more

Email Marketing for Dog Clubs

email for a national specialty website

People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read more

Educating Dog Clubs About Digital Marketing

AKC digital markering 101 title slide

AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read more

Let’s Work Together: Collaborating with AKC Dog Clubs

five dog paws like hands in a circle

This is a summary of the webinar  presented by AKC Club Development which talked about clubs collaborating, not only with other AKC clubs, but other types of dog and community events and attractions. Guy Fisher, Manager of AKC Club Development was the lead presenter for this webinar.  Guy started off with some administrative best practices, … Read more

AKC Helps Dog Clubs Find Their Social Media Voice

I recently viewed the AKC’s webinar on “Finding Your Social Media Voice” which featured Brandi Hunter, the AKC’s Vice President of Public Relations and Communications. Ms. Hunter is clearly fluent in and enthusiastic about social media and covered a large amount of information in the hour scheduled.  I think I’ve got a fairly good grasp … Read more