I went down to Knoxville with a couple of my siblings recently to visit my Mom. While we were there we visited the local Food City to do some shopping and my sister signed up for a shopper card to get a discount on her purchase. While checking out I noticed that there was an application for a Pet Club sitting by the checkout as well. Turns out that Food City offers Baby, Kid, Wine and Pet clubs which allow the store to target offers at these specific shopper groups. Their website gives few details, although it does promise a sweepstakes soon. I’ve got a frequent shopper card from PetSmart, but this is the only other time I’ve seen a shopper loyalty card aimed at pet owners. The application allows you to register up to three pets and indicate their gender and date of birth. I notice there’s no place to indicate the pet’s species. Not sure if that’s an oversight or if they plan to infer species from the pet product purchases that show up on the ValuCard record for that customer, as they ask for the customer’s ValuCard number on the Pet Club application.