Selling the AKC – Programs for All

American Kennel Club Logo

My all-breed dog club recently held its all breed shows in Birch Run, Michigan. I am our Education Chair, and my duties include staffing an education table at our shows.  The AKC Public Education department is my usual conduit to AKC materials for the table, and they will send clubs a box of materials appropriate … Read moreSelling the AKC – Programs for All

Let’s Work Together: Collaborating with AKC Dog Clubs

five dog paws like hands in a circle

This is a summary of the webinar  presented by AKC Club Development which talked about clubs collaborating, not only with other AKC clubs, but other types of dog and community events and attractions. Guy Fisher, Manager of AKC Club Development was the lead presenter for this webinar.  Guy started off with some administrative best practices, … Read moreLet’s Work Together: Collaborating with AKC Dog Clubs

AKC Helps Dog Clubs Find Their Social Media Voice

I recently viewed the AKC’s webinar on “Finding Your Social Media Voice” which featured Brandi Hunter, the AKC’s Vice President of Public Relations and Communications. Ms. Hunter is clearly fluent in and enthusiastic about social media and covered a large amount of information in the hour scheduled.  I think I’ve got a fairly good grasp … Read moreAKC Helps Dog Clubs Find Their Social Media Voice

Marketing Dog Club Events with Facebook Advertising

Facebook Logo

Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan,  sessions have been … Read moreMarketing Dog Club Events with Facebook Advertising