Marketing Dog Clubs with Social Media

woman taking selfie with 2 dogs

This post continues my deep dive into the AKC Digital Marketing 101 webinar that aired earlier this year. The AKC’s Social Media Manager, Cody Barr, shared tips on using social media, giving specific examples of the platforms and tactics that are best suited to dog clubs. This webinar shared more specific how-tos and answers to … Read moreMarketing Dog Clubs with Social Media

Email Marketing for Dog Clubs

dog with letter

People Like to Receive Relevant Email I’m continuing to share some highlights from the AKC’s Digital Marketing 101 webinar in this post. AKC Brand Strategist Aurora Greenberg took the lead to explain how clubs can use email marketing. She shared research showing that people like to receive promotional emails from companies they do business with. … Read moreEmail Marketing for Dog Clubs

Educating Dog Clubs About Digital Marketing

AKC digital markering 101 title slide

AKC Digital Marketing for Dog Clubs Webinar The AKC recently hosted a comprehensive webinar to explain why and how dog clubs can use digital marketing to promote their clubs and activities. Topics included: Websites and Landing Pages Content Marketing and Search Engine Optimization (SEO) Email Markering Social Media Marketing Online Advertising Research and Analysis There … Read moreEducating Dog Clubs About Digital Marketing

Dog is Good and Dog.Heart.Soul

dog.heart.soul banner

I spent Memorial Day weekend at the Heart of Illinois dog show cluster, where two Bull Terrier clubs were supporting the Illinois Valley Kennel Club of Peoria and Corn Belt Kennel Club shows. Some cute t-shirts caught my eye and I talked to the booth owner about her business, Dog.Heart.Soul Dog Is Good Authorized Cheryl … Read moreDog is Good and Dog.Heart.Soul

Selling the AKC – Programs for All

American Kennel Club Logo

My all-breed dog club recently held its all breed shows in Birch Run, Michigan. I am our Education Chair, and my duties include staffing an education table at our shows.  The AKC Public Education department is my usual conduit to AKC materials for the table, and they will send clubs a box of materials appropriate … Read moreSelling the AKC – Programs for All

Let’s Work Together: Collaborating with AKC Dog Clubs

five dog paws like hands in a circle

This is a summary of the webinar  presented by AKC Club Development which talked about clubs collaborating, not only with other AKC clubs, but other types of dog and community events and attractions. Guy Fisher, Manager of AKC Club Development was the lead presenter for this webinar.  Guy started off with some administrative best practices, … Read moreLet’s Work Together: Collaborating with AKC Dog Clubs

AKC Helps Dog Clubs Find Their Social Media Voice

I recently viewed the AKC’s webinar on “Finding Your Social Media Voice” which featured Brandi Hunter, the AKC’s Vice President of Public Relations and Communications. Ms. Hunter is clearly fluent in and enthusiastic about social media and covered a large amount of information in the hour scheduled.  I think I’ve got a fairly good grasp … Read moreAKC Helps Dog Clubs Find Their Social Media Voice

Marketing Dog Club Events with Facebook Advertising

Facebook Logo

Social Media Training In the spring of 2018, I attended a social media marketing workshop sponsored by Facebook at Ann Arbor SPARK. The course, which covered Facebook and its subsidiary, Instagram promotions was underwritten by Facebook. The course covered the material and work necessary to receive a social media micro-credential. In Michigan,  sessions have been … Read moreMarketing Dog Club Events with Facebook Advertising