Gertie Gear Dog Airbeds

Who should I meet today on Twitter AND Linkedin but Julie King, a fellow Detroit area westsider who also shares an interest in dogs and professional credentials in marketing.  She has launched the Gertie Gear line of dog products with a line of air-filled beds for dogs.  These beds appear to all be of the round or donut style, which allows the dog to curl up in the middle, although some of her live models are exercising their creative license and posing fully awake lying crosswise.  I like the idea, as it solves one of the problems I have with the dog bed that gets the most use in my home, which is that Anna likes to lie on it whilst slobbering on her ball, so it gets a nasty wet spot on one corner.  I can take off the cover and wash it, but underneath it gets stinky after awhile and washing the center is a pain.  The air bed filling won’t absorb moisture like fiberfill so you just wash the cover and you’re done.  So what’s Julie doing for marketing? She tweeted about the product when it got listed on Buy Michigan,  which caught my eye, she’s set up an Etsy store, and she’s got an eye catching website that includes her contact info and a link to the store.

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