Interesting article in MediaPost today regarding promotions. One of the featured products was a new movie from Paramount titled “Hotel for Dogs” which was sponsoring on site dog care in the Westfield Century City mall near Los Angeles. Dog care is provided by a local rescue group and free for 4 hours, afterwards it’s $10 an hour for shoppers to leave their pets. Can’t imagine wanting to take my dog to the mall so badly that I’d participate in that type of arrangement, and if I were only going to be gone for 4 hours, the dogs would IMO be happier left sleeping in their beds at home. Pedigree is a corporate sponsor of the movie as well and donating a percentage of ticket sales to their Pedigree Foundation to benefit breed and shelter rescue groups.
