This article isn’t directly about dog food, but may give the industry some food for thought. USATODAY recently reported on comments critical of Kellogg’s for labelling Cocoa Krispies cereal with a claim that the cereal boosts immunity. If you do a Google search on dog food and immunity, over 150,00 results appear, including links to specific dog foods, supplements, and sites discussing canine nutrition. Although I can certainly believe that a complete and balanced dog food is a more credible source of immunity boosting ingredients than a chocolate flavored breakfast cereal, this uproar does raise the question of what magnitude of proof might be required to make these claims in the future.
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