MediaPost reports that Subaru is sponsoring the American Society for the Prevention of Cruelty to Animals (ASPCA) Prevention of Cruelty to Animals month in April. The car brand joins Dogpile.com and Clorox (Fresh Step) as sponsoring a number of events across the USA to support the ASPCA’s Mission: Orange. Mission Orange targets specific communities to reduce euthanasia rates among the most at-risk (homeless) animals. The site describing the program does not specifically mention no-kill as a strategy, but seems to support that philosophy, which aims to rehabilitate and place animals where possible rather than euthanizing animals simply based on length of stay or number of animals in custody. Subaru has a history of marketing to pet owners by supporting rescue organizations and offering pet-friendly vehicle accessories during its partnership with LL Bean which ran from 2000-2008.
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