One of my goals during this period of unemployment is to develop a “Plan B” income stream, so I’m working on developing my web analytics skills. I’ve talked a couple friends into letting me code and analyze their sites with Google Analytics and so far I’m working on the Key-Lore Kennels and Plaza Veterinary Hospital sites, I’ve got a few more I can add as well. I never thought of my own dog site Nuance Bull Terriers had that much traffic, but it actually compares favorably to these two businesses. At least for now, if I nail this analytics stuff and give them some good SEO (search engine optimization) tips hopefully they’ll leave my site full of judge lists, brags and dog photos in the dust. It’s good to have something concrete to work on as I read and re-read Web Analytics An Hour a Day and work through the examples with real data.