Marketing Musings of a Dog Enthusiast
One of my goals during this period of unemployment is to develop a “Plan B” income stream, so I’m working on developing my web analytics skills. I’ve talked a couple friends into letting me code and analyze their sites with Google Analytics and so far I’m working on the Key-Lore Kennels and Plaza Veterinary Hospital … Read more
Today’s Adrants newsletter included a story about what I think is a grossly inappropriate ad for the Columbian dog food brand Nutrecan Senior. From a marketing standpoint, I think it’s telling that most of the items on the first page of a Google search for the brand were about this ad, which featured a blow-up … Read more
I finally finished reading Pet Food Politics by Marion Nestle I delayed starting the book to read one of her earlier books, Food Politics which details the forces behind US food agencies and policies. Pet Food Politics details the the story behind the pet food recall of 2007 which was ultimately traced to deliberate melamine … Read more
Hard to believe I hadn’t heard of this vertical ad network until I read this article in MediaPost today. The DogTime Media site claims they have 180 high quality pet site partners; the MediaPost article mentions another 130 bloggers. The network claims to reach more than 10 million visitors a month and enables content sharing … Read more