Home Furnishings Business reports on the launch of Arf Van home furnishings for dogs from Art Van Furniture. This is the first human furniture player I’ve seen enter this area; the products range from modestly priced dog beds which are similar to those sold in pet stores to hard goods which resemble traditional furniture. Prices seem in line with Art Van’s moderately priced home furnishings for people.
With dogs considered an integral member of many families, there is definitely a market for dog furnishings designed to blend in with the overall home decor. Art Van’s entry into this market is reminds me of Bed Head’s introduction of the Pet Head line of hair and skin care products for pets. The furniture is currently on display in select Art Van stores, but must be ordered either in-store or online. Arf Van items can be shipped to any Art Van retail store at no charge.
