It looks like good news for pet retailers this holiday season. An annual AP-Petside poll conducted by GfK found that pet owners are planning on spending more on their pets’ Christmas gifts in 2011 than in 2010. About half (51%) of pet owners plan to buy their pets a Christmas gift, a percentage which has held steady for the past 3 years. The average expenditure planned is $46, up from $41 last year, with as you might expect, more affluent households planning to spend more.
Toys are the most popular Christmas present for dogs, followed by food or treats. Bedding, clothes and grooming supplies round out the top five gift categories for dogs, although one might wonder if those last two are gifts dogs would choose for themselves!