Petfood Industry reported that Halo pets has signed on as a sponsor for Freekibble.com’s iPhone app, Kibble Katch. Freekibble donates 10 pieces of kibble for each click on a trivia game on their site. The food is donated by corporate sponsors which manufacture premium natural petfoods, including Castor & Pollux and Canidae on the Freekibble website; Halo donates food for games played on the iPhone app. Freekibble is the brainchild of Mimi Ausland, a 12 year old girl from Bend, Oregon and offers sections that spawn both dog and cat food donations. The synergy here combines many elements bubbling up in marketing and social movements today: youth involvement in social causes, casual gaming, mobile advertising applications, and the growing popularity of the natural petfood category.
